The Pune based firm currently offers an e-Cash on delivery (eCoD) payment solution, PayPhi, which provides a cashless payment option to consumers during delivery.
“We are in a good position to assess the consumer’s creditworthiness as we already have access to their credit history and addresses since the transaction happens at the residence or office, and not online,” he said.
After entering into the credit segment the company will offer credit for transactions performed online with an offline delivery option, letting the consumer the option to choose for credit on his purchase during delivery. This is different than other available options where the consumer is asked to opt for credit while making the purchase online.
With a view to bringing the e-cash on the delivery model to Tier I cities, Phi Commerce launched a Bharat QR-based payment solution, earlier this year.