SBI General announces Bima Central: A Game-changing Step in Customer Experience

SBI General

SBI General Insurance Company Limited, one of India’s top general insurance carriers, has partnered with Bima Central, built by CAMS Insurance Repository, to launch industry-first policyholder servicing platform, Bima Central. This platform enables consumers to aggregate their insurance portfolios via an electronic Insurance Account (eIA) and manage them effortlessly through a single digital portal, BIMA Central.

For the first time in the market, SBI General Insurance customers with an eIA through CAMS Rep Bima Central will have immediate access to their insurance portfolio via the SBI General Insurance Mobile App. They can also access these services using the Bima Central app.

Kishore Poludasu, MD & CEO, SBI General Insurance said, “We are excited to unveil a game-changing innovation in the industry with the launch of Bima Central, a unique platform offering seamless management of the entire insurance portfolio on the SBI General Insurance Mobile App. This pioneering initiative underscores our steadfast commitment to enhancing customer convenience and comfort through state-of-the-art technologies. It also positions SBI General as a leader in delivering industry-first innovation through cutting-edge technologies.

By harnessing platforms like Bima Central, we are not just improving access to customer information but also raising the bar in policyholder experience. This progress highlights our dedication to delivering unmatched service and value to our customers, ensuring their insurance requirements are fulfilled smoothly and effectively.”

Also Read | SBI General Insurance achieves 50% growth in December FY 24

SBI General Insurance has built two-way connectivity with Bima Central, giving policyholders a single, integrated view of aggregated insurance benefits for eIA holders. The software offers a comprehensive insurance protection and investment perspective, allowing users to visualise their assets.

SBI General Insurance intends to issue all retail lines of business policies in electronic format, which will be credited to the policyholder’s e-Insurance account (eIA). In circumstances where policyholders do not already have an eIA, they will be invited to open one through the Insurance Repository to begin their digital insurance servicing journey.

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