WebEngage Expands Data Science and AI Capabilities; Establishes consulting for Retention Marketing


WebEngage, a full stack Retention Operating System, has significantly expanded its data science and AI expertise by employing skilled data scientists from Propellor.ai. This strategic move aims to leverage the WebEngage CDP’s billions of data points to provide clients with full best-in-class verticalized analytics and AI-driven solutions such as predictive segmentation, recommendations, and persona building.

WebEngage is increasing its focus on showing deeper value delivery and ROI from engagements through a data-driven Retention Consulting business. Despite billions of data points and excellent engagement features, the platform’s adoption has significant potential. Unlike acquisition-first advertising platforms such as Google and Facebook, which have grown over the previous few decades, the retention and user engagement field is still in its early phases, with talent supply in the ecosystem in its infancy.

“Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said Avlesh Singh, Co-founder & CEO, WebEngage.

Abhijat Shukla, the 20-year veteran Data professional and the founder of Propellor says, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”

Karthik Reddy, Managing Partner at Blume Ventures, an investor with WebEngage says, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”

The acquisition of this experienced team of Data Scientists demonstrates WebEngage’s commitment to remaining at the forefront of MarTech innovation. Along with a succession of product breakthroughs, the layer of service model innovation is projected to revolutionise the way marketers and business leaders perceive martech solutions, transforming them into revenue drivers rather than cost centres. WebEngage’s former customer success manager function is being transformed into an analytics-first growth consultant capable of interpreting funnels and cohorts and speaking the language of RoAS and Control Group uplifts.

Also Read | WebEngage Empowers RangDe Fintech to Achieve 26% Monthly Active Users Growth in 5-Months

As WebEngage’s data and consulting business grows, clients can expect much higher-quality insights and the compounding effect of new campaigns across channels delivering ROI and revenue contribution.

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