BajajCapital & WebEngage join hands to enhance customer engagement

BajajCapital, WebEngage

BajajCapital, one of India’s biggest wealth management firms, and WebEngage, a full-stack retention operating system, have formed a strategic alliance to revolutionise their approach to customer engagement. This relationship demonstrates BajajCapital’s commitment to delivering relevant and positive client experiences at scale in the BFSI industry. This strategic agreement aims to make significant improvements and innovations in how the company interacts with its consumers, emphasising a more customer-centric approach.

In recent years, the BFSI sector has seen significant upheavals as a result of legislative and technological changes. Digitalization has contributed to the rise of online transactions, mobile banking, and other innovations, resulting in not only new age financial institutions, but also a new breed of clients who are challenging the entire framework of old institutions. In this new world order, superior customer service becomes a must.

BajajCapital recognises this transition and the need for seamless client experiences, increased efficiency and simplicity in communications across platforms, as well as message frequency optimisation. Sharing his enthusiasm about this collaboration, Aabhinna Suresh Khare, Chief Digital & Marketing Officer at BajajCapital, said, “This collaboration with WebEngage underscores BajajCapital’s client-centric approach that aims to aid them with the necessary resilience to navigate today’s intricate business landscape”.

Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless “phygital” experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalized and genuine value to our customers.” Khare added further.

“In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer’s needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalized campaigns”, said Avlesh Singh, Co-founder & CEO, WebEngage.

BajajCapital and WebEngage, driven by a commitment to innovation and tailored services, are laying the groundwork for a future in which financial engagement will shift from transactional to meaningful personalised engagement that helps clients achieve their financial goals.

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