Zuno General Insurance, a new-age digital insurer, announced their road safety campaign in support of the Ministry of Road Transport and Highways’ Road Safety Month. The project, which runs from January 12th to January 25th, 2024, aims to raise awareness about the crucial necessity of road safety and to encourage responsible driving practices for safer roads.
Zuno General Insurance, with its digital-first approach, is employing technology, as well as an unusual marketing campaign, to drive home the idea. The campaign will rely on Bollywood-driven pop culture in India to generate activation programmes in five key cities: Mumbai, Delhi, Goa, Hyderabad, and Bangalore. These renowned characters will engage with citizens at specified long-duration lights in each city, pushing them to respect traffic rules and raising awareness in their trademark style.
The programme will also include the Zuno Driving Quotient (ZDQ) challenge, which will encourage people to download the Zuno App and analyse their driving skills in order to receive an objective score.
To compute a thorough Driving Score, the Zuno app uses motion detection and monitors aspects such as sudden braking, inattentive driving, and over-speeding. This score not only provides useful information about one’s driving behaviours, but it also encourages safer driving practices. Simply said, the better you drive, the higher your score and the greater the savings on your insurance cost. By installing the Zuno app, users can participate in the 15-day driving challenge and go on a journey of self-discovery and road safety.
Specially tailored brand advertisements on high-frequency radio platforms will urge people to obey traffic regulations and drive responsibly or risk meeting with Bollywood’s scariest/deadliest characters in their city.
Shanai Ghosh, MD and CEO of Zuno General Insurance, remarked, “Road safety is a shared responsibility, and Zuno is committed to driving positive change on our roads. Our initiative seeks to create a lasting impression on the driver community in understanding their role and impact in fostering safer roads in the country. We aim to promote safer driving habits while engaging the audience through a blend of curiosity and nostalgia. Our ‘Zuno Driving Quotient’ is an important step in raising awareness on around good driving behaviour, correlation with road accidents and eventual positive impact on the society, as a whole. We are going a step beyond awareness, by using rewards to influence behavioural change. Everyone who engages with it, will be incentivized to drive better, thus making roads safer for people in India, leading to lower accidents and lower fatalities. For us, it is not just a campaign but a movement to make India drive better with Zuno Driving Quotient”.
