Aviva Life Insurance, India’s most trusted private life insurance company, announced the launch of Aviva Protection Plus, a Non-Linked Non-Participating Individual Life Insurance Savings Plan. The plan is designed not only to provide financial protection in case of any unforeseen circumstances but also the maturity sum assured on surviving the policy term. This value proposition ensures that the customers enjoy the protection of term insurance and also #TermSeZyada benefits with up to 125 per cent return of premiums on survival till maturity.
Aviva Protection Plus offers attractive features with the Maturity Benefit of return of premiums, Enriched Protection, and Savings Booster options; and ensures that the family is financially secured with a high death sum assured, payable in case of an unfortunate event. Additionally, the plan comes with the flexibility of a single or regular premium paying term. Also, one has the option to choose from multiple premium payment frequency modes and avail benefits like life coverage up to 80 years, direct and indirect tax benefits, and rebates on high sum assured.
Vinit Kapahi, Head of Marketing, said, “Term insurance is the most preferred choice of plan amongst people as it offers flexibility and affordability. In our endeavor to provide our customers with a term cover and more in just one plan, we launched Aviva Protection Plus. This plan gives you the opportunity to select the financial protection most suited to your profile through a choice of the combinations of the Basic and Additional Death Sum Assured as well as Maturity Sum Assured at the inception of the policy.”
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He further added, “With this launch, we wanted to take a stand against discrimination as this product insures males, females, and transgender lives. The thought behind our campaign ‘#TermSeZyaada,’ is to connect with the customers’ aspiration of getting more benefits than they expect and solidify the belief that with Aviva Protection Plus, they can ensure their family is financially secure in their absence and that they get the financial boost they may need for survival till maturity.”
