Godrej Capital, the Godrej Group’s financial services arm, announced the launch of Nirmaan, a new digital platform designed to help MSMEs build their businesses, on Monday.
Godrej Capital Nirmaan has been carefully curated to include a variety of partners who provide services vital to the success of MSMEs, according to the business.
MSMEs in the country face challenges such as limited market access and the ability to expand beyond their regional reach; a lack of knowledge about legal and regulatory compliance requirements; limited access to technology, hiring and retaining a skilled workforce; and limited access to credit, according to the report.
The platform intends to address these issues by offering services in the categories of Growing the Business, Easing Business Operations, and Transformation through Upskilling.
According to the company, it has first worked with Amazon Global Selling, Onsurity, Zolvit, and MSMEx to help extend potential market reach, simplify legal and compliance, improve employee health and welfare, and give small business mentoring.
Furthermore, it stated that while Godrej Capital Nirmaan consumers receive discounted product and pricing offerings, Godrej Capital clients will receive additional and exclusive pricing benefits.
It goes beyond its primary lending product and offers value-added services such as business growth prospects, convenience of doing business, and knowledge and network routes, according to the company.
Godrej Capital is committed to introducing more value-added services to the platform through strategic partnerships and staying current on the issues that must be addressed.
During this initial launch phase, services will be advertised in 30 significant markets across India but will be available throughout the country.
Since its beginning in November 2020, Godrej Capital has disbursed approximately Rs 5,300 crore in housing, SME, and MSME loans.