Private lender HDFC Bank today has launched its next-gen mobile banking app that enables users to have effortless access to their bank account on the go. The next-gen app allows customers to bank the way that they live.
According to the bank, the new app has a user-friendly intuitive navigation. It incorporates features namely biometric login for robust security and access. It also omits all financial and technical jargon for users by ensuring transactions into three easy to understand categories such as Pay, Save, and Invest. Customers can now view a dashboard that provides a 360-degree financial view of all assets and liabilities with the bank.
The 120 plus transactions available on the app have been carefully picked-up on the basis of intensive study of existing navigation and usage patterns combined with customer research and feedback.
“The next-gen mobile banking app is effortless and intuitive, allowing you to #BankTheWayYouLive. We recognised the power of the mobile right from the launch of our ‘Bank aapkimuthhimein’ campaign on the banks of the Ganges in 2014. Today, the way that people use the mobile is constantly evolving and our next-gen app reflects this evolution. The next-gen app is one more step by the Bank in its on-going journey to become a constant part of customers’ life, understand their needs and give products and services that offer a real-time experience,” said Nitin Chugh, CountryHead – Digital Banking, HDFC Bank.