BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, has introduced the Tiara Credit Card, a revolutionary, women-centric financial product aimed at empowering and celebrating women’s financial independence. Launched on the RuPay network, this premium credit card is designed to address the modern lifestyle and financial needs of women, offering unmatched benefits across travel, dining, entertainment, and health categories.
The Tiara Credit Card provides exclusive perks worth up to ₹31,000, including complimentary vouchers and memberships from renowned brands such as Myntra, Nykaa, Flipkart, Amazon Prime, and Disney Hotstar. It also boasts unique features like unlimited domestic airport lounge access, reduced forex markup, UPI payment options, and a range of health and wellness benefits, making it a powerful tool for women to seamlessly manage their finances and lifestyle.
Key Benefits of the Tiara Credit Card
- Reward Points:
- 15 points for every ₹100 spent on travel, dining, and international transactions.
- 3 points for every ₹100 spent on other purchases.
- Lifestyle Perks: Quarterly discount vouchers for Myntra, Nykaa, and Flipkart; Lakme Salon vouchers worth ₹1,500 per quarter.
- Entertainment Offers: Annual memberships for Amazon Prime or Disney Hotstar, discounts on movie tickets via Book My Show.
- Health & Safety: Complimentary women’s health packages, personal accident insurance, and permanent disability cover up to ₹10 lakhs.
- Additional Features: Reduced forex markup of 2%, unlimited lounge access, and 24/7 concierge services.
Aligned with BOBCARD’s vision to “Reimagine Credit for India,” the Tiara Card redefines the narrative around “using the woman card,” turning it into a symbol of success, pride, and resilience.
Commenting on the launch Ravindra Rai, MD and CEO at BOBCARD LIMITED said “The Tiara Card isn’t just an addition to our portfolio; it represents a significant step in empowering women on their journey to manage their finances without compromising their lifestyle needs. Historically, women have been questioned for ‘using the woman card’ in various situations. With Tiara, we aim to shift the narrative to symbolize pride and progress. We are proud to stand with women as they redefine norms, overcome barriers, and reach new heights. This is the beginning of a journey where recognition and luxury meets.”
“Commenting on the collaboration with BOBCARD Limited, Milind Soman, Founder at Pinkathon said “I am profoundly honoured and grateful to collaborate for the Launch of TIARA Credit card. The launch took place at Pinkathon, with XX dignitaries in attendance to celebrate the occasion. This collaboration embodies shared values of empowering women and celebrating their financial independence. Together, we strive to create opportunities and inspire confidence by uniting Pickathon’s commitment to uplift women’s health alongside BOBCARD’s pursuit to redefine financial liberation for women. Hence, fostering a brighter and a limitless future for every woman we serve. When women flourish in both personal health and achieve financial stability, they tend to radiate a strong personal presence and professional excellence”.
The Tiara Credit Card combines financial functionality with elegant design, offering a unique blend of empowerment and lifestyle benefits. It signifies BOBCARD’s commitment to supporting women as they redefine societal norms and achieve financial autonomy.
