In today’s digital era, the securities trading industry has undergone a profound transformation, particularly in how transactions are executed. At YES SECURITIES, we fully embrace this shift and view ourselves as a Fintech-driven entity, with a strong focus on enhancing the client transaction experience, shared Anshul Arzare, Managing Director & Chief Executive Officer, YES SECURITIES in an exclusive interaction with Srajan Agarwal of Elets News Network (ENN).
With over two decades of experience in financial services, how have your career milestones influenced your strategic vision for YES SECURITIES?
With over two decades in financial services, I’ve seen how the industry often prioritises product sales over long-term client relationships. In my previous roles, the focus was more on revenue generation than empowering clients to create lasting wealth. This experience has shaped my strategic vision for our firm, where we focus on building trust and offering personalised, client-centric solutions. Our vision, ‘Empowering generations to invest wisely, securely, and seamlessly,’ reflects this shift. At YES SECURITIES, we are committed to fostering longterm relationships and creating sustainable value for our clients.
In your experience across risk and compliance management, how do you balance aggressive growth targets with risk management, especially in a volatile market environment?
In balancing aggressive growth targets with risk management, especially in a volatile market, the key lies in a clear understanding of both the risks and the potential rewards associated with any given transaction. It’s essential to work closely with clients to ensure they fully comprehend this risk-reward dynamics, and that their expectations are aligned to the realities of the market. When both sides have a strong grasp of this balance, navigating short-term volatility becomes more manageable. This shared understanding helps us make informed decisions that support sustainable growth while effectively managing risk, even in volatile conditions.
The securities trading industry has seen a major transformation with digital adoption. How is YES SECURITIES navigating the online trading landscape, and what differentiates your approach from others?
In today’s digital era, the securities trading industry has undergone a profound transformation, particularly in how transactions are executed. At YES SECURITIES, we fully embrace this shift and view ourselves as a Fintech-driven entity, with a strong focus on enhancing the client transaction experience. The rapid advancements in digital technologies, including telecom and data management, have significantly accelerated this evolution, creating a more seamless, efficient, and accessible trading environment.
What truly differentiates our approach is our unwavering commitment to client-centricity. We don’t see ourselves as just a provider of financial products or a facilitator of transactions. Instead, we position ourselves as partners in our clients’ journey to create long-term wealth. Our focus is on guiding and mentoring clients—across all segments of society—helping them make informed decisions and build sustainable wealth over time. Whether through our intuitive digital platforms or personalised attention, we are committed to supporting our clients, not just in making investments, but in building financial futures.
By combining cutting-edge digital tools with a personalised, solution-led approach, we are redefining the online trading experience, ensuring that our clients’ interests and financial goals are always at the forefront.
Given your experience with wealth and portfolio management, what innovative products or services do you think will drive the future of wealth management at YES SECURITIES?
At YES SECURITIES , our wealth management approach focuses on understanding each client’s unique needs and goals. We emphasise creating and preserving wealth aligned with their risk appetite, adapting to changing opportunities across asset classes and geographies. Our approach goes beyond returns, considering lifestyle, health, and legacy creation. We help clients secure their future and make a positive impact through sustainable investments and philanthropy. By combining innovative technology with a client-centric approach, we deliver personalised solutions that address the complexities of modern life and create lasting value.
Having led business units across various functions like retail liabilities and financial product distribution, what leadership practices have helped you manage and unify such diverse teams?
Leadership is fundamentally about understanding and embracing the diversity within a team. Everyone is unique, with their own strengths and flaws, and as leaders, we must accept them as they are just as we seek acceptance for our own imperfections. The goal isn’t perfection, but guidance and support to help individuals grow and contribute their best. Mistakes are part of the journey, and fostering trust, collaboration, and patience allows a diverse team to come together and succeed.
In a competitive market, how do you see the distribution of financial products evolving, and what role will YES Securities play in shaping this space?
In a competitive market, the distribution of financial products will shift towards more personalised and seamless solutions. Each client has unique needs, and understanding this is key to delivering value. At YES SECURITIES, we focus on truly understanding our clients’ goals and continuously improving our ability to provide tailored, efficient solutions. Our commitment is to serve clients in a way that meets their specific needs, positioning us to lead in this evolving space.
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