Equitas Small Finance Bank Limited has collaborated with HDFC Bank to launch of its new co-branded credit cards.
The credit cards will be available for Equitas Small Finance Bank’s customers, with an aim to provide them with the facilities of the banking ecosystem.
Commenting on the launch, Parag Rao, Group Head – Payments, Consumer Finance, Digital Banking & IT, HDFC Bank said, “As India’s largest card issuing and acquiring bank we are committed to accelerating the adoption of digitization in the country by engaging with all players in the banking and payments ecosystem. This first-of-its-kind partnership for HDFC Bank will enable us to extend our best-in-class offerings in the cards segment to Equitas Small Finance Bank’s customers and provide them with a highly rewarding credit card experience. We are delighted to partner with a market leader in new-age banking as part of our broader strategy of coming back with a bang.’’
Speaking on the occasion, Mr. Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth – Equitas Small Finance Bank Limited, said: “As a new-age bank in one of the fastest growing economies, our partnership with HDFC Bank is a testimony to our commitment towards providing our prized customers with bouquet of products and services. Over the last five years, we have witnessed a transformation sweeping the industry. There have been countless success stories of people borrowing small amounts of money while building financial assets and creating a formal financial footprint.
Our new co-branded credit card proposition has been curated to not just facilitate seamless banking, but also add value and empower all our customers with its exceptional features, minimal cost, spend range and rewards program. Now, whether it is debit or credit card, our customers are empowered with rewards on every swipe! Through this partnership with one of the biggest stalwarts in the banking space, we remain committed more than ever to being a catalyst in the convergence of increasing income, as well as evolving access and affordability of financial services.”
HDFC Bank has over 5.1 crore credit cards, debit cards and prepaid card issuance and it also has over 21 lakh acceptance points, making it among the largest facilitators of cashless payments in the country.