Federal Bank has expanded its strategic collaboration with Oracle and Infosys,to offer an enhanced customer experience through Oracle CX (Customer Experience) platform. The partnership will be creating a comprehensive integrated Customer Relationship Management (CRM) solution across marketing, sales, customer service, and social listening to strengthen Federal Bank’s operations, and to deliver connected, data driven, and intelligent customer experiences across all touch points.
Federal Bank will be unveiling a 360degree view of the customer portfolio in an application in a bid to achieve a ‘Single Source of Truth’. According to the lender, these services will help improve productivity and customer satisfaction.
“Our mantra is “Digital at the fore, human at the core” and the implementation of the next generation CRM solution, in partnership with Oracle and Infosys is a significant step we are taking in that direction,” said Shalini Warrier, Executive Director & Business Head – Retail, Federal Bank. “Our expanded partnership with Oracle and Infosys will allow us to offer a more strategic, integrated platform with industry aligned solutions that will result in richer experiences for our customers”.
Also Read: Federal Bank, Innoviti team-up to extend affordability through Debit Card EMI
“As enterprises turn to cloud and data driven insights to make their value chains more agile and resilient, Oracle is constantly innovating with new digital tools to empower customers to derive maximum RoI from their data. With Federal Bank opting for Oracle Cloud Customer experience solutions, our endeavor is to help the bank discover the endless potential of using AI and data to understand their customer consumption patterns and deliver relevant, uniform customer experiences across platforms,” said Rakesh Jaitly, Senior Sales Director Oracle CX.
“We are delighted to partner with Federal Bank on their digital transformation journey,” said Dinesh Rao, Executive Vice President, and Global Head – Enterprise Application Services, Infosys. “By combining the power of Oracle CX platform and Infosys Cobalt, set of cloud offerings, we look forward to enabling the bank to deploy new products swiftly while creating an improved digital experience for customers.”
Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/
