Geojit launches digital platform for loan against shares

Padmaja Chunduru

Geojit Credits, an NBFC and subsidiary of Geojit Financial Services, one of the leading investment services companies in the country, today launched its digital platform to offer loans against shares (LAS).

With the launch of the digital platform, Geojit Credits becomes the first company to disburse LAS digitally to any Demat account holder registered with NSDL.

The platform was launched by Padmaja Chunduru, Managing Director of National Securities Depository Ltd (NSDL) in the presence of C J George, Founder and Managing Director of Geojit, Mr A Balakrishnan, Executive Director of Geojit and Mr Prashant Vagal, Executive Vice President of NSDL at a function held in Kochi.

Padmaja Chunduru, said, “NSDL has of late undertaken various technology-driven initiatives such as the launch of Insta Demat account, Demat Gateway etc. to offer superior convenience to its stakeholders. NSDL Digital LAS facility has been designed to provide instant liquidity to investors to help them fund further investments or to meet immediate personal expenses. Using the LAS digital facility, an NSDL demat account holder can submit pledge request to her or his DP in less than a minute. I am pleased to see that Geojit Financial Services, one of the most popular and innovative firms in the financial services sector, is offering ‘Loan Against Shares’ to investors through NSDL digital LAS facility.”

Geojit’s LAS digital platform ( will enable clients to apply for loans by pledging shares by selecting a scheme of their choice and completing all documentation online.


C J George said, “The LAS market is estimated to be around Rs 55,300 crore as of October 2021 and is growing at a rate of 23-25% per annum. However, cumbersome paperwork often delays the LAS scheme with clients failing to get loans on time. With the launch of the LAS digital platform, Geojit will make the entire LAS cycle – from processing to disbursal – a fully digital experience and shrink the lead time to a few minutes from a number of days. Also, thanks to the LAS digital platform there is no need for customers to provide wet signatures while availing loan against shares. By teaming up with NSDL, we have been able to do away with that step completely.”

“We are the first company capable of disbursing LAS digitally to any Demat account holder registered with NSDL. That means non-Geojit clients can also avail this facility. This facility offers convenience and faster access to funds for clients. Earlier a client needed to sign at least 24 times on a lot of documents physically for pledging the shares. With LAS digital platform enabling zero paper documentation, clients can avail the loan in less than 20 minutes thanks to speedy processing of their loan applications,” said Mr Bejoy Anthraper, Business Head of Geojit Credits.

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