ICICI Bank unveils ‘Mine’, India’s first comprehensive banking programme for millennial customers


Private lender ICICI Bank today launched India’s first comprehensive banking programme for millennial customers, in the age bracket of 18 years to 35 years. Named as ‘ICICI Bank Mine’, the programme offers an instant savings account, a feature-driven iMobile application. It offers exclusive investment guidance to match the demand of millennials, customised credit and debit card, instant personal loans & overdrafts, and an experiential branch with social engagement space.

Anup Bagchi, Executive Director, ICICI Bank said, “Our country is uniquely poised for a demographic dividend in the coming years with millions of youth expected to join the workforce. We estimate that the country has around 40 million progressive young millennials, who would contribute significantly to the economy and banking in the years to come. Our extensive research shows that millennial customers want banking to be simple, digitally enabled and customised. Based on these insights, we have created ‘ICICI Bank Mine’, the country’s first full banking stack for millennials. It offers a mobile first, highly personalised and experiential led banking experience to them. We have noticed that, while the millennial customers want ‘digital first’, they don’t want a ‘digital only’ bank. This has led us to introduce a new format experiential branch suited to the lifestyle of millennials.

‘ICICI Bank Mine’ also offers investment guidance to customers through a complete user experience focused iMobile application. For this, we have integrated the investment platform of Sqrrl, a leading fintech in the investment space, with our mobile application iMobile, to guide customers to invest easily and in a tech-savvy way. We intend to continue to integrate relevant fintech offerings in the iMobile app for our millennial customers. We believe that ‘ICICI Bank Mine’ offers millennial customers a 360-degree holistic and most comprehensive proposition in a single place across their life stages.”

Any millennial-aged up to 35 years can apply for an ‘ICICI Bank Mine’ account digitally from tomorrow, November 6, 2020. As per the official communique of the bank the program,e has special offers for the millennial customers in terms of online food booking, credit card and many more.

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