LazyPay, a prominent digital financial services provider under PayU, has launched a new feature, ‘LazyPay EMI’, in partnership with PayU Finance. The initiative aims to make high-value online purchases more accessible and affordable for consumers across India, eliminating the need for a credit card.
With LazyPay EMI, consumers can finance purchases ranging from ₹5,000 to ₹1 lakh and repay in flexible tenures spanning 3 to 12 months. This offering extends LazyPay’s mission to deliver seamless checkout experiences and caters to a broader spectrum of merchants and consumers.
Having established a strong foothold with low average ticket size (ATS) merchants like Swiggy, Zepto, Zomato, BookMyShow, and Meesho, LazyPay is now venturing into higher ATS categories such as travel, education, health & wellness, and insurance. This strategic move enables LazyPay to collaborate with merchants offering high-value products and services, fostering growth opportunities for all stakeholders.
Commenting on the launch, Ankit Nahata, Business Head – LazyPay, said, “We are thrilled to introduce LazyPay EMI, a major milestone in our mission to make affordable credit accessible to everyone in India. By making high-value purchases more affordable, we empower customers to make informed choices, while also helping merchants increase conversions and boost customer satisfaction. With our EMI solution, we reaffirm our commitment to innovation and customer-centric solutions that address key consumer needs. This new offering is projected to expand LazyPay’s customer base by 15-20% in the coming months.”
Merchants leveraging LazyPay EMI can offer customers affordable credit options directly at checkout, enhancing their shopping experience and driving higher conversion rates. This move is expected to significantly boost the Gross Merchandise Value (GMV) for partner merchants, reaffirming LazyPay’s position as a leader in innovative financial solutions.
