Piyush Somani, CEO, ESDS India underlines a few USPs of his company including managed services, patented Cloud platform and managed Cloud services. Somani also lays emphasis that ESDS hardly has any competitor in this space in India primarily because of the technology and quality of the managed services that ESDS provides. Excerpts:-
ESDS is primarily an organisation that is into solution providing for web-hosting. Kindly take us through the journey of ESDS in Indian market.
ESDS started as a BPO company about 11 years ago. Later we diversified and discontinued in the BPO business and started of our journey in the web-hosting business. In 2005, we acquired three other web-hosting companies, which gave us phenomenal growth. With whatever we accumulated in the past few years, we wanted to start with our own data-center in India. The foundation stone of this dream was first laid in 2008, when we started with the construction work of our own data-center in Nashik. While we continued to grow in UK we started to experience some challenges there. Even though our growth ratio doubled in three months, our customers started facing problems in their virtualisation platform; which in those days was referred to as BPSO. During those days, immense traffic in website made the platform slow. Our customers complained of the fact just when they have an important season going on for their business. To provide solution to our customers beyond our deliverables, we hired fresher computer engineers who can provide scalable computer resources to our customers to solve their problems. In those days it was not referred to as ‘Cloud’ but as scalable virtualisation platform. We have an American patent for real-time adjustable compute resources.
How do you perceive your brands presence in the Indian market?
Majority of our progress earlier was in UK or USA market, whereas in domestic market our presence has just seen five years of operation. Location of being in a Tier II city has been disadvantageous for us initially. People did not take us seriously as we originated in Nashik, however with time we evolved and have made a better place for ourselves and also built our owned data-center in Mumbai, recently. Customers who have joined us in the past five or six years are still there with us and they are growing too. Now we have strong presence in Indian metro cities like Delhi, Mumbai and Bangalore with our own data-center in Mumbai & Nashik and a leased facility in Bangalore. At present none of the data centers in India are certified by Uptime Institute except ours. All the major OEM’s and start-ups are partnering with cloud and discuss about cloud-opportunities, at the back-end of which everything is done by ESDS. ESDS has emerged as the cloud facilitator for many billion dollar companies like AtoS, KPIT, L&T Infotech, Tencent, GMR, Mastek and many more; which shows that we are barely having competitor for cloud services in India. Most companies are selling virtualisation as cloud hosting, which people are buying as well; however our product has 100 per cent uptime, scalability and high availability. Ours is the only platform where all core banking applications like Finnacle and others can work efficiently, hence our Cloud platform provides easy accessibility to our customers. Having an upper hand on Amazon and other platforms in terms of the patented vertical scaling Technology, we have accessibility of all enterprise solution applications.
Please elaborate on the role of ESDS in the banking sector.
We work with our partners like Infrasoft, RS Software, HCL, Virmati and few more who provide software solution to banks and we provide them with our cloud platform- together we cater them with our solutions. We have more than 200 co-operative banks with over 4000 branches who store their data on our cloud platform. Surprisingly the co-operative banks are doing extremely well as they have minimal expenditure budget and they are focusing much on technology. Large PSU banks spend huge amount of money on software and hardware for their core banking solutions. Other aspects of banking like mobile banking digital payments, NEFT, RTGS, UPI payments, Bharat billpay and IMPS also require our solutions. Our Cloud enabled security solution “MTvScan” protects the online banking and websites of many nationalized PSU Banks. Now that the new Payment banks are coming up there is additional scope that has opened for us.
What is the USP of ESDS that the company bank on when it comes to convincing new set customers?
The main USPs of ESDS is our managed services and our patented cloud platform and managed cloud services. We hardly have any competitor in this space in India because of the technology we use and also for the quality of the managed services we provide. We are the only company in the world which has technology for key verticals. Applications for enterprise solutions for every vertical are supported on our cloud platform, which do not work on other platforms that work on the concept of Load Balancing only. Amazon or Microsoft Azure works only on load balancing, when there is more work load it is distributed between multiple virtual machines. This is the major technology differentiator between major players in the space and us; which is why major alliance partners have chosen us to work with them in this space.
What were the major challenges that ESDS has faced in the Indian market when they started their journey?
The Indian mindset of customers is to verify a vendor’s background thoroughly before ensuring any business to them. They ask questions like annual turnover and company background etc. initially when we forayed in Indian market we hardly had any background here and hence lost the market very much. It took us some time to convince people with the help of our advance technology and here our turnover did not matter at all. We have also ensured our Cloud services for major government projects like Start-Up India, Stand-Up india, SIDBI and Mudra Bank etc.
Recently, NPCI has launched Unified Payments Interface. Please express your opinion on the same.
To make all these new things successful it’s important to go on a pay-per-transaction model and this is only possible when your business is on cloud. In cloud, your cost per transaction in comparison to on-premise hardware deployment comes down to Re 1 per transaction for over a period of five years. Besides, cloud is the only secure platform today and is more secure than any other internal platforms for organisation in case of B2C applications of Banks.