YES BANK partners Turtlefin to create tech platform ‘EasyNsure’


TurtleFin, India’s top insurtech platform, has collaborated with YES BANK, one of India’s major private sector banks, to develop EasyNsure, a complete technological platform. Turtlefin’s innovative API will enable the platform to provide a slew of holistic insurance solutions at the push of a button.

EasyNsure is a first-of-its-kind proposition for YES BANK that will bring multiple insurance partners onto a single platform, providing a slew of benefits including a seamless single point online insurance service, the ability to compare and select a suitable insurance cover based on the customer’s needs, and the ability to compare costs for rationalising purchase decisions, among others. Turtlefin’s one-of-a-kind and customised technology solutions will allow the platform to provide a seamless customer experience to its customers.

The EasyNsure platform is now operational, with over 40 Life and General Insurance plans (as of November 28, 2022) readily available for review. So far, the platform has generated over 30,000 insurance quotes, including over 6,500 proposals and 5,200 policies. This has resulted in a total premium of INR 6,050 lakh for the platform.

Commenting on the partnership, Sanjiv Roy, Country Head – Fee Income, YES BANK, said, “We, at YES BANK are constantly exploring innovative ways to simplify the customer’s journey across products and services. Digitalization has played a key role in our endeavour to achieve this feat. In keeping with this thought, we are happy to have partnered with TurtleFin to launch EasyNsure that aims to offer our customers with a bouquet of holistic insurance solutions on a single platform, at the click of a button. We strongly believe, this partnership will further strengthen YES BANK’s presence within the insurance domain as customers will have the absolute right to choose from all the available options, basis their requirement and financial comfort. We will continue to co-create more such propositions that provide customers with an inclusive e-banking experience.”

Speaking on the occasion, Amreesh Kher, Chief Partnership Distribution Officer, Turtlefin said, “Bancassurance landscape has been evolving over time, and with the new set of challenges, newer solutions are required for banks to enhance their distribution processes. Turtlefin provides a disruptive solution by digitising and simplifying their entire insurance distribution value chain and ensuring that our cutting-edge technology acts as a bridge between the insurer and the bank. With this alliance, our objective is to expand our reach and be the choice of insurtech platform for the bancassurance businesses, and fulfill their evolving needs. We are creating a system for YES BANK that will be channel agnostic, and any business vertical will be able to access it conveniently and offer all the products to its customers hassle free. Turtlefin will be the one-point contact for all future integrations and tech requirements with the insurer on behalf of YES BANK.”

This powerful technological platform will also enable business tracking across bank hierarchies, simplifying revenue reconciliation. It will improve tracking of RM productivity on quotes created versus actual lead conversion.

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