Aviva Life Insurance India is reshaping the life insurance landscape with a groundbreaking approach that prioritizes customer wellness, transparency, and inclusivity. Guided by its vision to align with the Insurance Regulatory and Development Authority of India’s (IRDAI) “Insurance for All” mission, Aviva is setting new benchmarks in the industry through innovative products and initiatives.
Aviva’s holistic approach to well-being integrates five key pillars: Physical Fitness, Mental Well-being, Proactive Health Checks, Balanced Nutrition, and Financial Security. Its flagship Preventive Wellness Package provides advanced health tools, including smart scales, BP monitors, smartwatches, AI-powered diet guidance, genome testing, and consultations with nutritionists. These offerings empower customers to take charge of their health, elevating life insurance beyond traditional financial protection.
“As a life insurance provider, we believe that true security encompasses financial and personal well-being,” said Asit Rath, CEO & MD, Aviva India. “Our wellness-centric initiatives transform life insurance into a resource for holistic health.”
Aviva’s Signature Product Series underscores its commitment to ethical practices by prioritizing transparency and eliminating mis-selling. The products are tailored to meet unique customer needs, fostering trust and persistency. In addition, Aviva supports its advisors with a long-term commission model, ensuring sustainability and rewarding careers.
“Transparency and trust are at the heart of everything we do,” Rath emphasized. “We aim to empower customers with honesty and integrity, enabling informed decisions that benefit their long-term well-being.”
As the Lead Life Insurer for Uttarakhand, Aviva is breaking geographical barriers to bring affordable insurance solutions to underserved regions. Through the promotion of IRDAI’s Bima Trinity framework, Aviva is recruiting and training Bima Vahaks—primarily women—to drive insurance awareness and financial inclusion in rural communities.
Aviva’s low-ticket-size products and term insurance plans are tailored for these markets, ensuring accessibility and affordability. Grassroots engagement initiatives include awareness programs and employment generation, reinforcing the company’s commitment to inclusivity.
Aviva is enhancing customer experience with digital advancements like Video KYC, streamlining onboarding processes, and introducing sachet insurance products on digital platforms. These innovations make life insurance more accessible and user-friendly, setting a new standard for customer convenience.
With its wellness-driven approach, transparent practices, and focus on inclusivity, Aviva Life Insurance is redefining the role of insurance providers. By empowering customers to lead healthier, financially secure lives, Aviva is setting the stage for a new era in life insurance.
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