Aviva Life Insurance unveils ‘30-Minute Claim Decision’ for easier claims settlement


Setting up a benchmark in the life insurance industry, leading private Life Insurance company Aviva Life Insurance has introduced ‘30-Minute Claim Decision’ service. Keeping the customer obsession culture in mind, Aviva has proactively taken this innovative step to enhance their customer experience in death claims processing.

AvivaWith the help of this unique service, the family of the customer can decide on the claim within 30 minutes. The company believes that this facility can help the customer between a better insurance brand.

It is focused on ensuring that the death claim request at the branch is processed right away and the customer’s family can get the documents verified at the branch itself. The claim settlement letter is handed over within 30 minutes, hence avoiding the back and forth at the backend.

This updated procedure of claim settlement service is available to Aviva policy beneficiaries who have eligible policies that have completed three or more continuous years, in which the claim amount is Rs 15 lakhs or less and do not warrant any field verification. The mandatory documents are to be submitted within the working hours on any working day at any Aviva Life Insurance branch.

 “We, at Aviva Life Insurance, are focused on offering the best experience to our customers and are constantly striving to introduce best practices. The ‘30 Minute Claim Decision’ initiative truly exemplifies the customer first mind-set at Aviva. This initiative is focussed towards offering a hassle-free and simple claim settlement process to the nominee and gives the customer’s family support that truly need in their time of distress,” said Amit Malik, Chief People, Operations and Customer Experience Officer, Aviva Life Insurance.


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