India’s leading payment aggregator, Easebuzz, has announced its integration support for third-party payment orchestrators, reinforcing its commitment to a merchant-first, stacked solutions approach. This move allows Indian businesses to select the Technology Service Provider (TSP) of their choice, enabling them to fully leverage the advantages of payment orchestration, including dynamic routing, enhanced transaction success rates, and tokenisation.
India’s digital payments sector is experiencing unprecedented growth, with transaction volumes rising by 42% year-on-year (YoY) in FY 2023-24. However, many businesses face challenges such as fragmented payment systems, which contribute to transaction failures. The integration of payment gateways with an efficient payment orchestrator helps merchants streamline complex payment flows and improve operational efficiency.
Easebuzz’s merchant-centric model enhances payment orchestration by simplifying intricate transactions, including UPI plug-ins. The platform further optimizes the checkout experience with features like CVV-less checkouts and a discount engine, resulting in higher cart conversion rates and increased Average Order Value (AOV).
Commenting on the announcement, Rohit Prasad, MD & CEO, Easebuzz in a statement said “Our mission has always been to simplify payments for our merchants as well as for the end consumers. By supporting stacked expert solutioning approach through integrations with leading TSPs and payment orchestrators like Juspay, Nimbbl, Paytring etc, Easebuzz ensures that merchants have access to best of the technology platforms for managing their payments and optimising their financial operations. We are committed to transparent and healthy payment ecosystem that supports India’s dynamic and growing digital economy.”
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Easebuzz is also expanding its sector-specific software solutions with embedded payment infrastructure. These solutions help businesses manage end-to-end payments and associated financial operations, including automated reconciliation, invoice management, accounting, and dispute resolution. The initiative particularly benefits small and mid-sized merchants by ensuring seamless financial management and improved collection efficiency.
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