February 2017

Pi Datacenters Ensuring output driven Efficiency

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Debmalya Dey Roy,
Vice President, Sales and Marketing, Pi DATACENTERS

The global data centre traffic is growing in multiple folds and with the high operational expenditure owing to heavy energy consumption, service providers are now moving towards green data centres, ensuring efficient consumption of resources and energy, says Debmalya Dey Roy, Vice President, Sales and Marketing, Pi DATACENTERS, in conversation with Elets News Network (ENN). Excerpts:

Give us an overview of your product line and services in India.
Pi is a green field software defined strategic data centre and enterprise cloud service provider. It delivers top of the league end-to-end data centre services coupled with high level of automation, self-service and a robust layer of managed services.

Pi offers off the shelf data centre services like get Co-Location, white space, hosting, and managed hosting at a TIER of customer’s choice.

With Internet of Things (IoT) and Big Data leading the industry today, Pi’s services around the IoT and Analytics would help enterprises in real time decision-making.

Pi provides industry specific solutions and enterprise class cloud solutions, specific to the varied needs of key verticals like manufacturing, IT-ITES, government, BFSI, Health Care, Education and e-Tail.

The company provides guidance around the areas of data centre, best practices, governance, and business purpose. It enables the customers to build and revamp their data centre strategy in line with their business goals by IT strategy optimisation and integrating with a relevant data centre framework.

According to a report, the value of Indian data centre infrastructure and services market will be anywhere between $350 crore to $500 crore by 2018. Tell us about the relevance of data centre and cloud computing in Indian context.
While the adoption to cloud and data centres started late in India, compared to its global counterparts, it is catching up a rocket speed today. The constant northward movement of the Indian Data centre infrastructure and services market owes to the demand pooled by all major verticals like Banking, Financial services and Insurance (BFSI), IT and Information Technology enabled Services (ITES) , Manufacturing, Education, Health Care, Telecom and the Government.

India stands as a Total Cost of Ownership (TCO) driven nation in terms of business, and thus the status quo is constantly challenged for the best quality and innovative solutions at highly economical costs. The Capex and Opex variance brought in by outsourcing the data centre and cloud services is a key driving factor for the market growth.

The cloud technology solutions today, with high inbuilt security are becoming the choice of customers for parking their data. Gartner’s Cloud Adoption Survey, which revealed 53% of organisations were already using cloud services and another 43% indicated planned adoption in near future, stands as evidence to the same.

The increasing data driven nature of the industry in India today and the inclination towards optimisation of the business processes and costs, course the demand, with the State initiatives like Digital India backing them. With e-governance models from the federal bodies taking the centre play the demand further hikes for data centre and cloud services.

With the Digitisation wave already hitting the Indian shores and the data wealth created by the tech trends like IoT, Big Data, Advanced Analytics and the e-Operation of businesses, the market would continue to take leaps of growth.

Instances like demonetisation and banking data breach have opened new vistas for Data centre and Cloud storage in the Banking and Finance sector, how do you ensure security and safety of the data stored?
The demonetisation drive in India has seen and would continue to experience massive roll out of digital financial services in the nation, activating an e-economy from the roots. With services turning digital, an uncalled mandate is passed to the population to adopt and benefit from the online mode of operations. The benefits like quicker and on the move transactions have resonated with the public, making them opt for ‘e’ and ‘m’ mode of banking.

With recent incidents like data breach, which is believed to be the one of the biggest financial data breaches in India, had the BFSI ecosystem alarmed and has chaired the security of data as the top agenda point, while outsourcing the infrastructure to data centre and cloud service providers.

For service providers, while the growing opportunities are to be capitalised on, it also requires them to innovate and be in sync with the business needs of the industry.

Cognising that security concerns are the top priority of the industry, Pi has designed the security modules for the enterprises with uncompromised standards both at a perimeter level and at a data level. The stringent and uncompromising security policies defined and efficient enforcement of the same form a strong base for data protection at Pi.

Kindly apprise us on the energy efficiency perspective of green data centre.
The global data centre traffic is growing multiple folds. With the high operational expenses owing to the heavy energy consumption, service providers are now moving towards green data centres ensuring efficient consumption of resources and energy.

The process of building a green data centre, it starts from analysing the existing resources and the usage to decide on the next steps. Energy efficiency is the major factor to be addressed by any green data centre. PUE (Power Usage Effectiveness) is the most standard industry metric to measure the same. A Lower PUE is the sign of an efficient data centre.

This can be achieved by effectively using the available resources. Optimised electrical and cooling design will enhance the power efficiency of the data centre. Be it enabling power management feature in Central Processing Units (CPU), use of high efficiency equipment including Uninterrupted Power Supply (UPS), adopting best practices in cooling, conducting energy audit, action to reduce energy consumption. Recent engineering innovations have made more options available. Using renewable energy resources is another way to improve the efficiency.

Pi provides industry specific solutions and enterprise class cloud solutions, specific to the varied needs of key verticals like Manufacturing, IT-ITES, Government, BFSI, Health Care, Education and e-Tail.

Pi is crafting a TIER-IV level data centre in Amaravati (Vijayawada), how far the progress has been made?
We are is already catering to enterprises from heterogeneous industry verticals through tailored industry- based cloud enabled solutions around Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Disaster Recovery as a Service (DRaaS) and off the shelf services like co-location, managed hosting and managed services.

Beyond this infrastructure, we are crafting its landmark data centre at Amaravati, the capital of newly re-organised state of Andhra Pradesh. It is a 5 Lakhs sq.ft infrastructure, with 5,000 racks capacity, spread across 10 acres. The data centre is built to be UPTIME certified TIER IV and TIA 942 compliant. This facility would be launched by May 2017 and be ready to deliver a world-class experience to our customers.

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