As India’s credit and compliance landscape rapidly evolves, driven by embedded finance, AI-led underwriting, and powerful digital public infrastructure, Jocata has emerged as a key force enabling banks and FinTechs to innovate with confidence. The company is unifying the entire credit, compliance, and fraud lifecycle on a single AI-powered platform, powering global expansion across ASEAN and the Middle East, and shaping the future of inclusive, data-driven, and responsible lending. Shares, Prashant Muddu, Managing Director and Chief Executive Officer of Jocata, in an exclusive conversation with Vishwas Sinha from Elets News Network (ENN).
The credit ecosystem is evolving rapidly with embedded finance, BNPL, and alternative lending. How is Jocata enabling banks and fintechs to innovate without compromising on compliance and risk management?
The credit ecosystem is shifting fast with embedded finance, BNPL, and new-age lenders, and Jocata enables banks and FinTechs to innovate safely by unifying the entire credit and compliance lifecycle on one AI-powered platform. Jocata GRID.AI turns diverse digital and alternative data into behavioural intelligence that strengthens acquisition, sharpens credit decisioning, and powers proactive monitoring. On the compliance side, our AI-driven fraud and financial crime controls validate identity signals upfront, score customer risk with over 98% accuracy, and monitor behavioural and device patterns in real-time to spot anomalies early. With an LLM-powered co-pilot automating investigations and insights, institutions can scale new products responsibly, maintaining agility without ever compromising on compliance or risk.
Jocata today works with over 50 leading banks, FinTechs, payments, and insurance players across India, ASEAN, and the Middle East. What do you see as the next frontier for expansion, in terms of markets, partnerships, or technology solutions?
India remains our home market and a tremendous engine of opportunity, but the next frontier for Jocata is clearly global. We are deepening our presence across ASEAN and the Middle East—regions where digital lending, embedded finance, and financial crime compliance are undergoing rapid transformation. We are already powering large-scale programs for some of the world’s leading banks in Hong Kong, India, and the UAE, and are expanding further with a new regional office in Dubai and a growing local team.
Beyond geography, partnerships will play a pivotal role. We are collaborating with major global IT and consulting firms to take our differentiated AI-led credit and compliance solutions into high-value markets such as North America and broader APAC. From a technology standpoint, we see significant expansion in digital SME lending, credit marketplaces, embedded finance rails, and next-gen financial crime compliance—areas where our platform can deliver immediate value. These vectors—new markets, deeper partnerships, and advanced AI solutions- collectively define Jocata’s next phase of growth.
With multiple players in the digital lending and risk management space, what differentiates Jocata’s low-code, modular, and purpose-built platform from global competitors or niche Indian fintechs?
While technology has become a great leveller, Jocata stands apart because of our deep domain expertise, regulatory understanding, and AI use-cases that genuinely resonate with financial institutions. Most players focus only on technology enablement; our strength lies in understanding the real-world complexity our customers face—balancing business growth, compliance, customer experience, and AI adoption—and helping them achieve all these simultaneously.
Our differentiated ‘PLATFORM+’ philosophy goes beyond software delivery. We integrate data, analytics, and AI-driven insights to ensure outcomes that are tangible, transparent, and fully compliant. This is reflected in our pioneering AI innovations such as SME DNA and Retail Persona—behavioural scoring models that have redefined credit intelligence—along with Jocata Sumpoorn, India’s first MSME Economic Activity Index.
We continue to push the frontier with solutions like CAM Sahayak (“Assistant”), built on Agentic AI, which orchestrates 15+ specialised AI agents to deliver real-time, multi-dimensional insights. With GenAI-led triangulation, contextual prompts, and intelligent nudges, underwriters and RMs gain sharper visibility and faster decisioning, reducing CAM preparation time from 25–30 days to as little as 5–45 minutes. Together, these capabilities make Jocata’s low-code, modular, purpose-built platform uniquely positioned to deliver impact that competitors—global or niche—cannot match.
Jocata’s platform covers the entire customer lifecycle, from onboarding to credit assessment, disbursal, collections, compliance, and fraud prevention. How do you ensure seamless orchestration across these processes while maintaining agility and scale?
Jocata GRID.AI is purpose-built to give financial institutions the scale, agility, and regulatory confidence needed to manage the entire customer lifecycle seamlessly. Its highly configurable design ensures smooth orchestration from onboarding to credit assessment, disbursal, collections, compliance, and fraud prevention.
The platform’s microservices architecture breaks down monolithic systems into autonomous services, enabling banks and NBFCs to scale effortlessly and adapt quickly to changing market conditions. With over 100+ FinTech APIs and deep Account Aggregator integration, GRID.AI delivers differentiated digital experiences, while the Business Rule Engine and Workflow Designer orchestrate even the most complex mid- and back-office processes.
Our latest innovation, BRE.AI, revolutionises how credit policies are defined and deployed. By simply uploading a policy document, institutions can have GenAI interpret, translate, and convert it into executable business rules, highlight inconsistencies, and enable instant updates—reducing processes that once took weeks to minutes. Similarly, our GenAI-powered journey builder can design loan journeys across 100+ retail, MSME, corporate, and cards products, driving dramatically faster go-to-market cycles.
With support for both enterprise deployments and a fully managed B2B SaaS model, GRID.AI delivers seamless orchestration at scale—without compromising agility, compliance, or performance.
Given Jocata’s strong MSME focus, what unique innovations are you building to address the challenges of thin-file borrowers, informal businesses, and regional disparities in credit availability?
MSMEs are the backbone of India’s economy, yet most remain underserved from a credit perspective due to thin files, informal operations, and wide regional diversity. At Jocata, we address these complexities by combining India’s Digital Public Infrastructure with advanced AI to build inclusive, data-led innovations for every segment of the MSME ecosystem.
Our industry-first “SME DNA” score uses consent-led GST data to assess business behaviour across cycles, enabling ‘Go/No-Go’ decisions in under 2 minutes and cutting time-to-credit from days to hours. For MSMEs outside the GST network, our Retail Persona model leverages banking transaction data to provide reliable risk insights. We also created Jocata Sumpoorn – India’s first MSME Economic Activity Index with the Small Industries Development Bank of India (SIDBI), offering dynamic, country-level intelligence across 1,00,000+ MSMEs and 99+ industries.
On the MSME enablement side, “MSME Saathi” gives businesses actionable insights through a GST-powered Business Reflection Report, while “Jocata Pravardhan” helps lenders curate high-quality MSME borrowers and grow their portfolios sustainably. Together, these innovations make MSME credit more reliable, inclusive, and regionally equitable.
As digital public infrastructure continues to strengthen India’s financial ecosystem, what key opportunities do you foresee for banks and fintechs to leverage these rails for inclusive, scalable, and responsible lending?
India’s Digital Public Infrastructure (DPI) has fundamentally reshaped financial services—enabling everything from UPI payments to consent-led data sharing through Account Aggregator and new credit rails like the Unified Lending Interface(ULI). While DPI has created universal access, the real opportunity for banks and FinTechs now lies in building intelligence on top of these rails to enable inclusive, scalable, and responsible lending.
At Jocata, we’ve already shown how GST data can be transformed into actionable insights for lenders and MSMEs alike. The next frontier is moving from measurement to meaning—using granular, situation-aware analytics to reflect real-world conditions in credit decisioning. For example, our monsoon impact analysis combined rainfall data with MSME and portfolio datasets to identify which businesses and portfolios were affected, turning macro events into micro-level decision intelligence.
This type of contextual analytics helps lenders understand emerging risks, borrower resilience, and portfolio exposure in real time. By leveraging DPI alongside advanced AI, banks and FinTechs can build a lending ecosystem that is more responsive, risk-calibrated, and deeply inclusive—scaling credit responsibly while supporting India’s growth story.
The global financial landscape is being redefined by open banking, AI-driven credit models, and regulatory tech. How do you see these trends transforming risk management and credit delivery over the next few years?
Open banking, AI-driven credit models, and regulatory tech are fundamentally reshaping how risk and credit will be managed in the coming years. AI adoption—still early but accelerating—is enabling lenders to collect richer data, triangulate borrower insights, analyse behaviour, and automate routine tasks, driving faster and more accurate decision-making. While small-ticket loans will see greater straight-through processing via AI engines, human expertise will continue to anchor high-quality underwriting for larger exposures.
In parallel, AI is transforming Financial Crime Compliance, strengthening the first line of defence through real-time fraud gating and early risk detection. Open banking is further democratizing credit by enabling secure, consent-led data sharing and collaboration between banks and third-party providers.
Together, these shifts will make risk management far more proactive, credit delivery significantly more efficient, and financial services meaningfully more inclusive.
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