Mumbai, January 27, 2026: SMFG India Credit (SMICC), one of India’s leading non banking financial companies, has entered into a strategic partnership with Google Pay to offer collateral free personal loans to users across the country. Through this collaboration, eligible Google Pay users will be able to apply for and receive personal loans directly within the app.
Under the partnership, loans will be processed through a fully digital, end to end journey, enabling quick approvals and disbursals within minutes. The integration is aimed at delivering a fast, safe, and seamless borrowing experience, in line with the growing demand for instant, app based credit solutions among India’s digitally active consumers.
The tie up strengthens SMFG India Credit’s position in the digital lending ecosystem while supporting its broader goal of expanding access to formal credit. By leveraging Google Pay’s large and diverse user base, the company aims to reach underserved and emerging customer segments and deepen financial inclusion.
Commenting on the partnership, Ajay Pareek, Chief Business Officer at SMFG India Credit, said the collaboration reflects the company’s long term strategy of strengthening digital lending capabilities through technology and fintech alliances. He added that these efforts are focused on expanding reach, promoting financial empowerment, and supporting India’s vision of a digitally inclusive economy.
SMFG India Credit, a wholly owned subsidiary of Japan based Sumitomo Mitsui Financial Group, has been operating in India since 2007. Along with its housing finance arm SMFG Grihashakti, the company has built a pan India presence across more than 670 towns and over 70,000 villages, offering a wide range of lending products spanning personal loans, SME finance, vehicle finance, housing finance, and rural livelihood loans.
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The partnership with Google Pay comes at a time when embedded finance and platform led lending are reshaping the retail credit landscape in India. Integrating regulated NBFC lending capabilities with large digital platforms is increasingly seen as a powerful model to scale responsible credit, improve customer experience, and accelerate financial inclusion.
Overall, the collaboration positions SMFG India Credit to expand its digital footprint while enabling Google Pay users to access formal credit conveniently within a trusted payments ecosystem.
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