Deem Finance has announced a strategic partnership with MoEngage, an insights-led customer engagement platform, to enhance customer experience across its digital channels. This collaboration aims to leverage MoEngage’s advanced capabilities to create personalized and data-driven touchpoints throughout the customer lifecycle, ultimately boosting engagement and long-term retention.
As part of this initiative, Deem Finance has launched the new Deem Mobile app, designed to allow customers to manage their Deem Credit Cards and personal loans seamlessly. The app also provides a streamlined and user-friendly onboarding process for new customers applying for credit cards.
This integration aligns with Deem’s broader strategy to enhance customer engagement across its mobile and web platforms. By utilizing MoEngage’s cutting-edge analytics, Deem Finance will gain deeper insights into customer behaviour, enabling more informed decision-making and fostering stronger customer relationships. The partnership underscores Deem’s commitment to providing a connected, responsive, and rewarding experience for all its users.
“We’re excited about the opportunities and avenues MoEngage brings to Deem. We foresee MoEngage’s cutting-edge capabilities driving positive business impact and allowing us to build deeper customer relationships across meaningful touchpoints. This partnership is a huge step forward in our commitment to delivering exceptional experiences that empower our customers and add value to their financial needs,” said Chris Taylor, CEO of Deem. Finance.
Kunal Badiani, Regional VP – Middle East, Africa, and Turkey at MoEngage, echoed these sentiments, stating, “Engaging with customers in the Financial Services industry requires a deep understanding of their needs and creating tailor-made offerings with frictionless journeys. We are delighted that Deem Finance has trusted MoEngage to help them optimize channels like their website and mobile app while providing actionable insights across their customers’ lifecycles to build superior customer experiences.”
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The partnership marks a significant step in Deem Finance’s ongoing efforts to enhance its digital offerings and strengthen customer loyalty through innovative technology solutions.
