Equitas Small Finance Bank partners Cholamandalam MS General Insurance to launch Chola Sarva Shakti Policy

Equitas Small Finance Bank, Cholamandalam MS General Insurance

Equitas Small Finance Bank has partnered with Cholamandalam MS General Insurance to launch the Chola Sarva Shakti Policy, a women-specific health insurance policy to empower Indian women with good health and finances.

Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited, said: “As a bank, we aim to serve women better with our products and services. The launch of the women-specific savings account ‘EVA’ by roping in ace Indian cricketer, Smriti Mandhana, as the brand ambassador was one such initiative. The partnership with Cholamandalam MS General Insurance to launch the Chola Sarva Shakti Policy is a testament to our commitment to further the vision of upliftment and empowerment of all women by tailoring the requirements to ensure that they have good health, wealth and prosperity. As a bank, we have believed in the dynamism, vibrancy and ability displayed by women to withstand hardships in life. That belief enabled us to go against conventional wisdom by encouraging all our customers to avail the benefit through the Chola Sarva Shakti Policy. We remain committed more than ever to being a catalyst in the convergence of affordable financial and health services for women.”

V Suryanarayanan, Managing Director at Cholamandalam MS General Insurance states, “We are delighted to partner with Equitas Small Finance Bank to offer Chola Sarva Shakti, a health product launched for women. Chola Sarva Shakti is a health indemnity insurance product created after a careful study of the medical needs of women. The initiative intends to provide women a higher level of assurance and assistance in a medical crisis. Equitas Small Finance Bank has been empowering women financially through its EVA women’s savings account, designed for the growth and prosperity of Indian women. We believe that Chola Sarva Shakti will complement Equitas Bank’s vision by offering the essential health protection. Chola MS is committed to offer unique customized products to the bank’s customers, render claims servicing with empathy, along with digitally-integrated seamless experienc

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