Director, Sales & Marketing
Kuliza Technologies Pvt. Ltd.
Kuliza Technologies started its journey from Bangalore with just three people 10 years ago. Within a short span it has become one of the leading brands in digital solutions. In an exclusive conversation with Harshal Desai of Elets News Network (ENN), Achintya Gupta, Director, Sales & Marketing of Kuliza Technologies Pvt. Ltd. shares more about the company and its plans.
kindly apprise us about your company and its Indian operations.
Basically, we are helping a lot of enterprises in digital transformation products. Kuliza is a product engineering firm working with enterprises. We deal in a lot of their challenges which involves building smart commerce journeys. For example, we have digital lending solutions. We have mutual fund commerce solutions also.
How has been Kuliza’s experience in India and what approach was applied to win clients’ trust?
We have been in India for 10 years. Till 2013, we were mostly focusing on valley area where we were working for a lot of companies and their end to end products were being build by us. Since 2013, we are seeing a lot of market in India where we are targeting enterprises.
In which areas have you developed expertise in?
There are three or four areas which are our USP. One is the whole consumer experience part. All the digital journeys in banking and finance sector are not intuitive in nature. They are powered by engines which are not meant for the end consumer. So this is one challenge we are solving. Second is really scalable technology using open source. We are big proponents of open source in India. We sort of have built end to end engines for companies like Nissan, Ford. In media space like Netflix, commerce space like google, in the finance space like PayPal, they use open space technologies and what we are preaching at this point of time in India is that enterprises should adopt open source for building their core systems. Third USP is solving data challenges using emerging technologies.
Are open source methods more secure?
Absolutely, look at Paypal. It’s the most secure engine in terms of transactions that are happening. Whatever we have build for the Ford is open source, whatever we are doing for HDFC Life for building their end to end policies engine right now, we are building it on the open source.
What growth opportunities you see for your business in India?
There are two or three driving forces for our business. One is adoption of Internet. Three years ago it was very difficult for us to sell our mobile app but today it’s no brainer. So the penetration of smartphones and internet in India is a big driver. Second driver is the startup ecosystem. Today, startups are competing with enterprises and enterprises are competing with the startups. These startups are on with the new age technologies using open space source who are able to build their end to end stack in three-four months, build the application and get it out in the market whereas enterprises are struggling for years. Third driving force is the upcoming project development layer which is aware of the technologies and for us it is easier to sell them open source solutions.
