Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

PFRDA asks banks to let representatives push Atal Pension Yojna

pfrda_logoIn a bid to increase the coverage of Atal Pension Yojna (APY) among low pension groups, the Pension Fund Regulatory and Development Authority (PFRDA) has asked banks to employ their correspondents.

Banks’ business correspondents (‘Bank Mitrs’) who enroll themselves under APY can open an account in any bank branch with zero balance. However, if the account-holder wishes to avail the cheque book facility, he or she needs to fulfill the minimum balance criteria.

Advertisementgreylabs

“However, the country’s eligible population which is in the age group of 18-40 years is more than 46 crore, hence, banks which are the critical links of the scheme should actively employ banking correspondents (BCs) for reaching wider and unorganised low-income people,” PFRDA said in a statement.

There are over 1.70 lakh BCs operating in the country with different banks, but very few of them are actively associated with APY.

Advertisement24th Elets NBFC100 Tech Summit & Awards, Mumbai

PFRDA further said that banks are sharing part of the promotional incentive provided by the government with BCs and hence these bank Mitrs can build a sustainable revenue model by sourcing APY.
For activating the business correspondents channel, PFRDA in association with the country’s largest bank State Bank of India, recently held a workshop in Gurugram, Haryana.

AdvertisementInfoComm India 2026

APY was launched by the Government of India to address the longevity risks among the workers in unorganised sector and to encourage the workers in unorganised sector to voluntarily save for their retirement.

AdvertisementElets BFSI AI Summit & Awards, Mumbai

It is one of the vital component of Pradhan Mantri Jan-Dhan Yojana (PMJDY) .It has a subscriber base of 37 lakh.

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of Banks

Government Named Sanjay Malhotra as New RBI Governor, Shaktikanta Das to Step Down

In a significant development, Sanjay Malhotra, a 1990-batch Indian Administrative Service (IAS) officer, has been appointed as the… Read more →

South Indian Bank names Dolphy Jose as Whole-time Director (ED)

The South Indian Bank Limited has named Dolphy Jose as Whole-time Director (Executive Director) of the Bank, commencing… Read more →

Goldman Sachs Names Sudarshan Ramakrishnan & Devarajan Nambakam as Co-Heads of Investment Banking in India

Goldman Sachs has announced key appointments to its investment banking leadership team in India, underscoring its commitment to… Read more →

Bank of Maharashtra Q1FY25 Results: Net Profit Surges Over 46% to Rs 1,293 cr

Bank of Maharashtra has showcased a 46.6 per cent year-on-year (YoY) increase in profit after tax (PAT), reaching… Read more →

Mashreq names Tushar Vikram as Country Head and CEO of India

Mashreq, a leading financial institution in the MENA region, has announced the appointment of Tushar Vikram as its… Read more →

Bandhan Bank names Ratan Kumar Kesh as Interim MD & CEO

Bandhan Bank has named Ratan Kumar Kesh as the Interim Managing Director & Chief Executive Officer (MD &… Read more →