Profectus Capital, LeadSquared partner to revolutionize SME Lending

LeadSquared partner

Non-Banking Financial Company (NBFC) Profectus Capital has partnered with LeadSquared, a new age Lending CRM, in a bid to enhance borrower experience and streamline the disbursal procedure.

LeadSquared partner

Owned by UK-based private equity firm Actis LLP, Profectus Capital aims at developing and financially empowering emerging small and medium businesses (SMEs). It was founded in 2017 by K.V. Srinivasan and  it lends to specific sectors namely health, education, food, pharmaceuticals, automobile components, chemicals & plastics.

“With the number of choices available today, it is imperative to ensure that loans are disbursed fast, while ensuring a hassle-free borrower experience throughout. And if any lending institution fails to do so, they lose out on a potential customer,” says Zubeen Mehrotra, CBO, Profectus Capital.

Also Read: What is NBFC?

“When we started operations, we knew we wanted a robust digital solution that could cater to all our needs. Partnering with LeadSquared has not only helped digitize our complete lending cycle but has also reduced the operational costs while improving the customer service and support.”

Profectus Capital partnered with LeadSquared for catering to their growing customer base. LeadSquared has helped the NBFC in not only improving their borrower experience but also assisted in digitization at every possible step has made the process hassle-free.

Besides, LeadSquared assisted the company in automating routine repetitive activities like lead distribution, prioritization, pre-screening checks and delivering sales reports.

“One of our major concerns was the implementation time taken by any software. However, with LeadSquared, we were able to configure the tool in just a few days and go live in three weeks. That’s the kind of agility LeadSquared provides,” adds Vitthal Naik, CTO, Profectus Capital.

“With the evolving competition and customer expectations, digital transformation in lending is the new reality of the market. In order to grow and stay ahead of the curve, it is important for lenders to reform the enormously complex outdated processes,” says Nilesh Patel, Co-founder and CEO, LeadSquared.

“We are very proud to be associated with Profectus Capital, a lending firm which opted to go digital from day one. We look forward to helping Profectus Capital grow their business by empowering their teams and transforming their disbursal process.”


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