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Liberty General Insurance Join Hands with Profectus Capital to Empower MSMEs

Liberty General Insurance

Liberty General Insurance, a prominent player in India’s insurance sector, has joined hands with Profectus Capital to provide tailored insurance solutions to Micro, Small, and Medium Enterprises (MSMEs). This collaboration aims to provide financial security to MSMEs, enabling them to focus on growth and sustainability without the looming threat of unforeseen risks.

The collaboration aims to embed insurance awareness within the financial ecosystem, enabling businesses to protect their operations, employees, and families. By catering to risk management requirements, Liberty General Insurance and Profectus Capital strive to build resilience and ensure continuity for MSMEs, empowering them to face challenges with confidence.

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Speaking on the partnership, Jayesh Khatri, President & Head – Retail Distribution & Marketing, Liberty General Insurance said, “Our partnership with Profectus Capital is a significant step toward strengthening the resilience of MSMEs. By addressing their risk management needs, we are enabling these enterprises to focus on their aspirations. At Liberty, we are committed to fostering financial stability and continuity for businesses across the country.” 

This collaboration ensures that MSMEs can mitigate risks effectively, allowing for smoother operations even in unforeseen circumstances. It highlights the shared commitment of both organizations to creating a robust ecosystem that supports enterprises throughout their journey”, Khatri added.

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Speaking at this development, Varun Blaggan, Senior Vice President – Motor Dealer, Bancassurance, and Affinity, Liberty General Insurance, said, “This partnership allows us to integrate insurance solutions seamlessly within the financial offerings of Profectus Capital. By aligning our expertise with their strong network, we aim to provide enterprises with the tools they need to navigate challenges confidently and build a secure future.”

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Commenting on the partnership, K V Srinivasan, Whole-Time Director & CEO, Profectus Capital Pvt. Ltd. said, “As a partner in MSMEs’ progress, we believe in forging holistic relationships with our customers and with our deep understanding of industrial clusters we provide the right amount of finance at the right time to them. The partnership with Liberty General Insurance helps us to not only address the financing needs of MSMEs but also provide them solutions to manage their operating risks and grow their businesses in a sustainable and robust manner. We are grateful to Liberty General Insurance for this opportunity, and I am sure together we would set high standards in serving MSMEs in India”

This strategic alliance underscores Liberty General Insurance’s mission to empower businesses with risk protection and financial stability, contributing to a more robust and thriving MSME ecosystem in India.

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