Cashfree Payments collaborates with Shopify; launches onsite payments for Indian merchants

Cashfree Payments, India’s top payments and API banking firm, has teamed up with Shopify to offer onsite card payments to Indian merchants. By immediately collecting payment information on their website, retailers may provide a seamless and quick checkout experience to customers, avoiding the need for redirection to a third-party page. This optimised procedure shortens transaction times and decreases client drop-offs, increasing revenue and improving the payment experience.

Previously, buyers had to leave the merchant’s website and go through an additional step to complete their payment, which delayed order fulfilment and led in lesser intent customers abandoning the purchase. Onsite payments solve a number of problems by allowing clients to finish their transactions directly on the merchant’s website. This guarantees that all parties involved have a faster, smoother, and more controlled checkout experience

Onsite Payments on Shopify were first limited to Shopify Stores in the United States. However, as a result of this collaboration with Cashfree Payments, Indian retailers on Shopify will now have access to this critical service. Customers can already use credit and debit cards through the collaboration, with further payment options to be offered in the future.

Reeju Datta, Co-Founder, Cashfree Payments said, “We are delighted to partner with Shopify to introduce the onsite payment solution in India. Our integration enables Shopify merchants to offer a seamless checkout experience to their customers, resulting in higher conversion rates and increased customer satisfaction. The partnership between Cashfree Payments and Shopify demonstrates our mutual dedication to empowering India’s burgeoning D2C and e-commerce ecosystem.”

Bharati Balakrishnan, Country Head, Shopify SEA and India added, “Digital payments are an integral part of the eCommerce experience, and we are pleased to partner with Cashfree Payments to enhance our payments offering and improve outcomes for our merchants in India.”

Onsite Payments on Shopify were first limited to Shopify Stores in the United States. However, as a result of this collaboration with Cashfree Payments, Indian retailers on Shopify will now have access to this critical service. Customers can already use credit and debit cards through the collaboration, with further payment options to be offered in the future.

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Cashfree Payments presently leads the way in bulk disbursals in India with its Payouts and is also one of the major online payment aggregators, with over 50% market share among payment processors. SBI, India’s largest lender, invested in Cashfree Payments, highlighting the company’s role in developing a strong payments environment. Cashfree Payments collaborates extensively with all major banks to develop the basic payments and banking infrastructure that underpins the company’s solutions. Cashfree Payments is also compatible with popular platforms like Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Aside from India, Cashfree Payments products are used in eight other countries, including the United States, Canada, and the United Arab Emirates.