Jayant Dwarkanath, CEO, Intense Technologies Ltd, highlights achievements of his company and its global emergence. He also shares company’s strong track record of deploying scalable products to Banking & Financial services, Insurance and Government sectors with Elets News Network (ENN). Excerpts:
Kindly give an overview of Intense Technologies. What are your plans to expand your presence in India?
Intense Technologies helps large enterprises to build business agility required to stay ahead in the digital world. We have pioneered technologies that allow enterprises to connect with their customers in a more personalised, consistent and contextual manner through physical and digital channels. We are a global enterprise software products company, headquartered in India with a strong presence in USA, LATAM, EMEA and APAC. Our enterprise software products are used globally by Fortune 500s for digitalisation of customer experience lifecycle resulting in greater customer centricity and reduced operational expenses. We serve customers in 30 countries across four continents. We have 10 years of experience in the telecom and BFSI domains, and an award-winning product portfolio.
Forrester prominently published us in their report titled “Hot Emerging Indian Business Technology Vendors to Watch in 2015”.
Gartner featured us as a “Notable Vendor” in their Magic Quadrant for Customer Communication Management report in 2014 and 2015.
We leverage our advanced solutions capabilities, service offerings and domain expertise across our global and pan-India network to deliver managed solutions to multi-national enterprises and service providers.
Our partnership with systems integrators like IBM , TCS, Infosys and Wipro help us in expanding our presence in local and global markets.
What kind of products and services are you offering to the various sectors like telecom, banking and financial services, government and insurance?
We partner with enterprises like Banks, Telecom service providers and Insurance companies to address their concerns relating to delivering a consistent brand experience across channels, reducing operational expenses while catering to customer requirements and exploring monetisation of customer data by delivering contextual up-sell and cross-sell opportunities.
Kindly elaborate functions of your product UniServe™. How is it helping banking and financial sector?
We enable banking and financial services companies to collaborate with digital customers. Today’s customers being highly adaptive to digital technologies, banks and financial services need to be proactive in their approach to digitise their processes and data assets to remain competitive. Identifying and establishing ‘one relationship’ with customers subscribing to multiple services will be the key differentiating factor for delivering personalised customer experience.
Automation and unification of customer-centric processes across various lines of business will not only entice the customers but also causes reduction in operational expenses in the range of 40 per cent to 50 per cent. We help banks and financial services companies to migrate and unify processes to empower their customers with right information at the right time.
UniServe™ platform quickly modernises existing IT environment to deliver unified, personalised customer experience. We obviate the need to undertake high risk and multi-year transformation projects to achieve this objective. Leading players have included UniServe™ in their “world class” solutions list and are benefitting from engaging customers with agile processes. By unifying customer-facing process across various financial services, UniServe™ enables you to:
- Bring new customers on in hours, not days, while reducing acquisition costs and ensuring compliance.
- Gain invaluable insights and create unique ID for customers subscribing to multiple services
- Connect with customers across all channels with consolidated, interactive, consistent and targeted communications.
- Provide superior customer experience to B2C and B2B customers from start to finish.
What challenges are you facing in expanding your presence in the market?
India predominantly being an IT services player, product companies like ours which are in minority need more encouraging macro-economic environment for attaining formidable growth. Globally the challenge is that Indian companies have not carved a niche for themselves as enterprise software products companies and we face competition from large multi-national companies with big marketing budgets. We are working with NASSCOM to promote product companies in domestic and international markets, but we need more entrepreneurs taking this route with a determination to make India a destination for worldclass software products.
What is your key strategy to compete with other major counterparts in the market?
Technological innovation is our weapon to compete with global counterparts in the market. Our strength lies in helping enterprises build agility in the fastest possible way, because time to deliver is the critical factor that brings them more revenues and improve customer mindshare.
Our platform is architected in such a way that components can be re-used to bring down application development and deployment cycles drastically. Various solutions like customer onboarding, customer communications management, B2B and B2C self-service portals and modernisation of order management are developed using our platform. The strength of the platform lies in rendering itself for development and deployment of mission critical applications in fastest possible time.
What are your views on Government of India’s flagship schemes like “Make in India” and “Digital India”? Digital India initiative of the government is a step in the right direction. This will put India as a formidable economic player in the International market, bringing in new investments, reduce operational expenses of rolling out citizen services, and enhance citizen experience by making it convenient to manage services through digital channels. We are having plans to work closely with Government of India to make this a reality in fastest possible time.