PHF Leasing Limited, a prominent non-banking financial company (NBFC) listed on the Metropolitan Stock Exchange, announced its rebranding as Credifin Limited. In tandem with the name change, the company has unveiled a new logo, launched a revamped website, and relocated its corporate headquarters to Delhi-NCR, underscoring its ambition to grow nationally and serve a broader range of customers.
Established in 1998 and registered with the Reserve Bank of India, Credifin offers a variety of loan products, including mortgage loans for first-time homebuyers, loan against property (LAP), MSME business loans, and financing for electric vehicles like e-rickshaws, e-loaders, and two-wheelers. The company’s strategic shift includes bolstering electric vehicle adoption within sectors such as logistics and transportation.
“This transformation to Credifin marks a pivotal moment in our mission to empower underserved communities across India,” stated Shalya Gupta, CEO of Credifin. “Our new name reflects our growth and innovation while preserving our core values of customer-centricity, transparency, women empowerment, and sustainability.”
The move to Delhi-NCR places Credifin in close proximity to the country’s financial center, boosting operational efficiency and enhancing the rollout of innovative products. The company, which currently operates across 11 states and Union Territories, is set to introduce additional financial solutions tailored to a national audience, including school fee financing, festival loans, used mobile loans, and financing for small consumer durables.
Emphasizing Credifin’s commitment to fostering connections with Indian customers, Gupta remarked, “Credifin embodies the idea of being ‘Human First and Tech Second.’ We aim to support our customers throughout their financial journeys with services that resonate with their day-to-day needs. The Rupee symbol in our logo reflects our deep connection to the Indian market, while the upward arrow signifies our mission to empower customer growth.”
Credifin’s rebranding marks a new chapter, reinforcing its commitment to supporting the financial well-being and growth of communities across India.
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