Adani Capital and Adani Housing Finance re-branded themselves as Tyger Capital and Tyger Home Finance, respectively. Gaurav Gupta, Founder, MD, and CEO introduced the brand’s new name and visual identity today.
The Tyger brand will further the company’s primary mission of providing entrepreneurs, borrowers, and homeowners with accessible and immediate access to the money they require to achieve their objectives and ambitions. The new branding will also strengthen the companies’ connections to their customers and communities.
Also read: How are NBFCs focusing on robust and adaptable risk management model
Gaurav Gupta, Founder, MD and CEO: “The choice of the name is deliberate – simple and purposeful – the very characteristics that define our approach towards our customers, partners and employees. We seek to be true partners to our customers, and offer the most straightforward and immediate financing solution that also furthers regional and national economic interest – generating benefits for all.
Over the years we’ve shaped our offerings according to our customers and we will continue to provide customized solutions but with even greater speed and reliability. Our principal ethos and business model remain unchanged while the new brand provides freshness and deepens our connection with our ecosystem.”
Sarit Chopra, Partner and Head of Special Situations, Asia, Bain Capital: “Tyger’s partnership driven approach is evident in all of its employees, and in every conversation with its customers. This new brand, logo, and colours are emblematic of that culture and a higher belief of empowering dreamers across all strata of society to pursue their dreams without hesitation or fear.
With a focus on semi-urban and rural India, our aim will be to continue supporting micro entrepreneurs and homeowners, and meet unmet credit demands in India. We look forward to continuing to support Gaurav and the Tyger teams with the resources and guidance to innovate and expand to serve more customers.”
Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/
