Aditya Birla Capital Digital Limited (ABCDL), the digital-first arm of India’s leading financial services conglomerate, Aditya Birla Capital, announced the launch of three new product offerings – DigiGold Gifting, Family Health Scan, and SIMPLiNVEST – on ABCD’s omnichannel D2C platform at the Global Fintech Festival in Mumbai. Building on the platform’s 1.2 million+ registrations, these new solutions aim to provide consumers with a more personalised and convenient digital financial experience, with the slogan “Everything Finance as Simple as ABCD”.
Gifting digital gold is a new function that allows ABCD app users to easily send digital gold to friends and family by entering the recipient’s mobile number. The recipient can redeem the gold by downloading the ABCD app from the Play Store or AppStore.
Family Health Scan is a novel, selfie-based, free Health Scan function is featured in the ABCD app’s ‘My Track’ area. It has now been expanded to include up to five family members. The technique gathers health metrics from a face-scan video stream using advanced mathematical algorithms covering 20+ critical health factors such as overall health score, heart rate, respiration rate, blood pressure, etc.
SIMPLiNVEST, now in beta, is an industry-first solution that allows users to make systematic investments in a variety of asset classes, such as mutual funds, equities, and digital gold, using a single, straightforward route. It automates, diversifies, and personalises the user’s investment journey, ensuring a balanced approach to wealth growth. With personalised asset allocation and customised investment calendars, investors can easily achieve their financial objectives based on their risk tolerance and monthly investment surplus.
Announcing the launch, Pankaj Gadgil, Head – Digital Platforms and Payments Strategy, Aditya Birla Capital Limited said, “We are excited to unveil these new features to help our users manage their finances and health better, all from the convenience of ABCD platform. Gold is an important asset class for wealth diversification and is deeply rooted in our culture of gifting. With DigiGold Gifting, we have combined the essence of tradition in a new-age digital package. Through Family Health Scan’s instant health insights, users can effortlessly monitor their own health and that of their loved ones through a simple face scan. With SIMPLiNVEST, our multi-asset investment feature, we are enabling users to diversify and sachetise their portfolios through a single, intuitive journey. As we go forward, we will add more features on the platform, to serve the evolving needs of users and help make their digital financial experience simple and frictionless.”
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As part of its ongoing innovation and digital transformation journey, Aditya Birla Capital commercialised the omnichannel D2C platform ABCD, in April 2024. ABCD, which follows a Maximum Viable Product model, provides users with a full portfolio of 20+ products and services, including loans, investments, insurance, and payment facilities such as UPI payments, multi-account payments, and multi-mode receipt and expenditure analyser tools, among others. The site has had a remarkable reaction, with more than 1.2 million registrations to date.
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