Gupshup, leading player in the conversational engagement gamut, has acquired conversational AI platform, Active.Ai. The acquisition will help Gupshup in streamlining and engergising its customer experience (CX) solutions for BFSI customers.
Headquartered in Singapore, Active.Ai focusses on BFSI customers around 43 countries with a Conversational Banking as a Service (CBaaS) platform that helps clients in engaging with millions of consumers every month. Active.Ai has assisted over 300 million user interactions via voice, video and messaging, managed over 30 million service requests and fulfilled 50 million-plus enquiries in aggregate, with 95% accuracy.
“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels,” said Beerud Sheth, co-founder and CEO, Gupshup. “We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce.”
Active.Ai’s customers include financial institutions namely Royal Credit Union and CommFirst Federal Credit Union in the USA, Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities Ltd in India, NTUC Income, NIUM and Tonik Bank in South East Asia and Abu Dhabi Commercial Bank PJSC (ADCB), Qatar Islamic Bank and Burgan Bank in the Middle East.
“In the conversational economy, business to consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai’s conversational engagement platform powers leading financial enterprises across 43 countries,” said Ravi Shankar, Co-founder and CEO, Active.Ai. “We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”
