Decentro, leading API platforms for banking integrations, has joined hands with the Silicon Valley-based conversational messaging unicorn, Gupshup to help large and small NBFCs, fintechs, and banks in launching payments, banking and lending services for their customers through convenient conversational experience.
This will help consumers in getting loans, complete KYC verification or make payments quickly and easily through Whatsapp or other chat apps, without needing to download any app.
This partnership and integration is aimed at creating a massive impact for the potentially untapped 200+ million new-age users of banks, fintechs, marketplaces, and lenders in India.
Rohit Taneja, Founder & CEO, Decentro, said, “In a digital-first and hyper-connected world, customers expect a seamless and native experience for every interaction. Chat-based interfaces like Whatsapp & Telegram are becoming deeply embedded into our daily lives with every passing day and it is highly powerful to be able to create a future where your financial activity might be serviced fully over a chat. We’re super excited to join hands with Gupshup, one of the leaders and pioneers in this space, in our ambitious journey to offer fintechs and legacy institutions the power to build engaging consumer experiences via conversational banking.”
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The partnership comes at a time when the pandemic impact has catalysed a digital-first approach to everything. Companies offering financial services are looking to offer a combination of social and digitally native banking solutions, to stay ahead of the curve in terms of engagement. And, when it comes to customer engagement very few could doubt the potential of Whatsapp, a messaging app used by a whopping 340 million users in India.
BeerudSheth, Co-founder & CEO, Gushup said, “With the rapid growth in conversational messaging, this is the right time for NBFCs, fintechs, and banks to leverage popular messaging channels making it easy to acquire new customers, onboardthem, and deeply engage with them using Conversational Fintech . We have found Decentro to be a great partner with their horizontal and deeply embedded Banking-as-a-service approach, product first mindset and a high focus on developer & customer experience.”
