Gurugram-based insurtech innovator InsuranceDekho has unveiled a groundbreaking affiliate software-as-a-service (SaaS) platform, “Heph,” designed to transform the insurance distribution landscape in India. With its comprehensive digital solutions, Heph aims to streamline insurance distributors’ operations.
Heph is poised to make waves in the industry by offering a robust suite of services encompassing front-end customer interfaces and sophisticated back-end systems. The platform is engineered to handle all facets of insurance operations, including health, life, motor, and group insurance. With integrations covering a broad spectrum of products, Heph partners with 49 insurers and supports various distribution channels, such as assisted sales, direct-to-consumer, and embedded insurance models.
The platform’s expansive API integration ensures that it can accommodate any insurance product and distribution channel, making it one of the most versatile and comprehensive solutions available. He’s four core modules—D2C (Direct-to-Consumer), POSP (Point of Sale Persons), Lending, and Embedded Insurance—cater to a diverse range of clients, including banks, non-banking financial companies (NBFCs), brokers, original equipment manufacturers (OEMs), fintech, and digital players.
Ankit Agrawal, Co-founder and CEO of InsuranceDekho said, “At Heph, we’ve built a platform that marries technological innovation with deep insurance expertise. Our mission is to empower businesses across the financial spectrum to offer seamless, efficient insurance solutions. With our robust API integrations, bank-grade security, and customizable modules, we’re not just keeping pace with the digital transformation of insurance – we’re leading it. With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”
With access to over 650 insurance products, Heph offers unparalleled flexibility. It allows businesses to co-create customized products with insurers. This feature enables companies to build, manage, and optimize their insurance offerings more efficiently, enhancing their competitive edge in the market.
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In addition to its extensive capabilities, Heph adheres to the stringent requirements of the Insurance Regulatory Development Authority of India (IRDAI). This compliance ensures that businesses can operate within a secure and regulated environment, reflecting Heph’s commitment to security and reliability in the evolving digital insurance ecosystem.
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