Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

PayNearby secures NPCI TPAP approval, Unveils Saathi for wider rural UPI reach

PayNearby

PayNearby has earned Third-Party Application Provider (TPAP) approval from the National Payments Corporation of India (NPCI), marking a pivotal step toward extending UPI accessibility to underserved rural and semi-urban communities. Announced on December 23, 2025, from Mumbai, this license empowers the company to operate as an official UPI intermediary, leveraging its expansive network of over 15 lakh retail partners, known as Digital Naaris and local outlets, across more than 20,000 PIN codes to facilitate assisted digital onboarding.​

Coinciding with the approval, PayNearby unveiled Saathi, a groundbreaking financial wellness app tailored for Bharat’s first-time digital users. The platform simplifies UPI transactions by enabling seamless account openings for UPI-linked savings, peer-to-peer payments, bill settlements, and merchant collections—all in an intuitive, assisted mode through trusted neighborhood stores. 

Advertisementgreylabs

Beyond payments, Saathi bundles a comprehensive suite of services: investment options like fixed deposits (FDs), recurring deposits (RDs), digital gold, and mutual funds; plus credit products including personal loans, gold loans, business loans, and credit cards. Future updates promise micro-insurance and expanded lending to drive long-term financial empowerment.​

What sets Saathi apart is its focus on inclusivity. Available in multiple Indian languages, the app features a personal AI assistant delivering real-time education and navigation support for UPI, investments, insurance, and savings—ideal for those navigating digital tools for the first time. It integrates Bhashini, the Government of India’s AI-driven speech technology, enabling voice queries and responses in local dialects for barrier-free interactions. With UPI boasting over 504 million active users and vast untapped potential, Saathi’s design addresses trust, awareness, and literacy gaps in digital adoption.​

Advertisement24th Elets NBFC100 Tech Summit & Awards, Mumbai

Also Read: MUFG–Shriram Finance Deal Highlights Rising Global Confidence in India’s Credit Ecosystem

AdvertisementInfoComm India 2026

Anand Kumar Bajaj, Founder, MD & CEO of PayNearby, highlighted the initiative’s role in localizing technology: “UPI reflects India’s digital prowess globally, yet millions await full inclusion. Through our Distribution-as-a-Service and Saathi, we bring simplified, trusted services to semi-urban and rural Bharat, connecting it to India’s financial revolution.” Founded in 2016, PayNearby’s B2B2C model continues to bridge urban-rural divides, fostering confidence in digital finance.

AdvertisementElets BFSI AI Summit & Awards, Mumbai

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of News

Manish Mehta Joins SBI Mutual Fund Management as Chief Business Officer

Manish Mehta has joined SBI Funds Management as Chief Business Officer, bringing more than three decades of experience… Read more →

Axis Bank Launches Industry-First UPI Controls to Strengthen Digital Payment Safety

Mumbai, September 1, 2026: Axis Bank has introduced two new customer-centric capabilities—Industry-First UPI Limit Management and International Travel… Read more →

Blue Machines AI Launches Project Icebreaker Ahead of GFF 2026: A Sovereign AI Co-Innovation Program for Indian BFSI

Bengaluru, August 31, 2026: Blue Machines AI, an advanced agentic customer experience (CX) operating system for enterprises, has… Read more →

SBI General Insurance Records 10.9% GDPI Growth in Q1 FY27, Reports Strong Business Momentum

Mumbai, September 1, 2026: SBI General Insurance has started FY27 on a strong note, reporting a 10.9% year-on-year… Read more →

Jio Platforms Gets SEBI Nod for ₹37,700 Crore IPO, Set to Become India’s Largest Listing

Mumbai, August 31, 2026: Jio Platforms Ltd has received final approval from the Securities and Exchange Board of… Read more →

Pensionbazaar Launches Wealth 360 to Offer Unified View of Investments and Savings

Gurugram, August 27, 2026: Pensionbazaar has launched Wealth 360, a unified portfolio tracking platform designed to help users… Read more →