PayU reports 70% fall in merchant queries after Assist feature’s launch


PayU, digital payments solution provider, has reported 70 percent reduction in weekly merchant queries and 95 percent reduction in retail buyer queries, since its launch of Assist feature last year.


According to PayU, the average resolution time for queries has lowered from 25 hours in September 2019 to as low as two hours in December 2019, ensuring that businesses likely face as little delay as possible.

The app is an automated self-service feature because of which merchant queries fell from an average of 2300 a week to 650 a week. Merchants have access to support around the clock, 24 by 7, and are able to solve queries on their own, reducing delays and leading to faster resolution.

 Gurjodhpal Singh, Senior Vice President, Growth Initiatives, PayU India said, “As a leader in the online payments space, we have taken the responsibility to address a common problem faced by merchants. PayU Assist empowers them to self-discover the solution to their problems, leading to faster resolution – on an average within 2 hours, instant gratification and a positive experience. Our endeavour has always been towards making the merchant’s journey seamless and minimizing the operational touchpoints to create a zero touch environment. The fact that merchant queries have reduced by 70% shows that PayU Assist is extremely well received.”

Ankur Sharma, Business Head, Feepal which provides online fee payment solution to educational institutes, said “The PayU Assist bot is available 24*7, which is good for a round the clock business. It’s very convenient as my staff can solve problems on their own, without needing too much help from seniors. Time spent on query resolution has really come down. We don’t face too many issues with PayU gateway, but most of the problems we face are solved quickly and effectively by the Assist App.”

The Banking & Finance Post is an initiative of Elets Technomedia Pvt Ltd, existing since 2003.
Now, Elets' YouTube channel, a treasure of premier innovation-oriented knowledge-conferences and awards, is also active. To Subscribe Free, Click Here.

Get a chance to meet the Who's who of the NBFCs and Insurance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram & Pinterest.