ACKO General Insurance has entered into a strategic partnership with PhonePe to provide comprehensive insurance solutions for cars and motorcycles directly through the PhonePe app. This alliance unites ACKO’s customer-centric philosophy with PhonePe’s extensive reach, thereby making insurance more accessible to a vast number of users.
In addition to car and bike insurance, ACKO plans to expand its range of products on the PhonePe platform to include health insurance and other categories in the future. The integration of ACKO’s services into the PhonePe platform is facilitated by an advanced partnership API stack. This technology is tailored for easy and modular integration, ensuring a smooth collaboration with online partners, with PhonePe being the first beneficiary.
PhonePe users will have the advantage of accessing ACKO’s insurance products, which are not only competitively priced but also offer a leading edge in claims processing and service experience. This partnership is a testament to both ACKO and PhonePe’s commitment to offering intuitive, affordable, and dependable insurance solutions to millions of customers across India.
Sanjeev Srinivasan, CEO of ACKO General Insurance, expressed his enthusiasm about the partnership, stating, “Our collaboration with PhonePe is a crucial step in our mission to democratize insurance in India. Leveraging both ACKO’s focus on customer satisfaction and PhonePe’s widespread distribution network, we are set to deliver unparalleled value and convenience to countless customers. This move further solidifies our dedication to simplifying and broadening insurance accessibility.”
Echoing similar sentiments, Vishal Gupta, CEO of PhonePe Insurance, remarked, “At PhonePe, we are revolutionizing the insurance landscape in India. Our aim is to provide our customers with an extensive selection of top-notch insurance products while simplifying the purchase process. By joining forces with ACKO, known for its innovative and user-centric approach, we are enhancing our ability to meet our commitment and significantly contribute to the progress of digital insurance in India.”
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