Acko partners HDB Financial Services to offer Micro Insurance on HDB Aabhar Cards

Acko General Insurance Limited has partnered with HDB Financial Services Ltd, India’s leading Non-Banking Financial Company (NBFC) to offer Micro Insurance on HDB Aabhar Cards.

HDB Financial Services

Acko is India’s first and fastest-growing InsurTech Company committed to making insurance more meaningful and compelling to consumers via personalised underwriting, micro Insurance products, and a paperless, automated single-click micro claims process built on world-class technology.

HDB Financial Services (HDBFS) provides Aabhar cards (EMI cards) to its customers when they use Sales Finance from General trade stores/ Large Format Retail etc. The insurance covers are in-built features of the Aadhar card.

As a part of this partnership, Acko will be offering the Aabhar card holder with micro insurance cover which will offer a wide range of benefits such as Vector borne disease cover, loan protector and hospital cash allowance to HDB Customers.

This partnership will be very beneficial for the HDBFS customers as it will offer insurance covers at no additional cost with EMI cards namely the HDB Blue and Platinum Aabhar cards.

Rakesh Kumar, Product Head, HDB Financial Services, said, “The HDB-Acko partnership is a great step towards boosting the overall customer experience.”

Ashwin Ramaswamy, Business Head – Partnerships at, Acko said, “This partnership springs from a shared commitment towards a consumer-first approach, from both the brands. Between Acko’s insurtech expertise and HDB’s unique digital EMI capabilities, we will deliver an exceptional insurance cover that is simple, quick and will protect consumers in their time of need.”

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