Angel Broking rebrands Angel One, to attract GenZ

Angel Broking

FinTech platform Angel Broking has revamped the identity of Angel One, a ‘Digital First’ brand to help it serve all financial needs of its clients, including stockbroking services.

Prabhakar Tiwari, Chief Growth Officer, Angel Broking Ltd said, “Our goal is to position Angel One as a leading FinTech entity and present ourselves in a contemporary, dynamic, tech avatar to build a strong connect with the new-age GenZ and Millennial Indian investors.”

Angel One is a platform that caters to the financial needs of Gen-Z and millennials, including those from tier 2 and 3 cities.

Incorporated in 1996 as a traditional broker, Angel Broking shifted focus to extensively using Artificial Intelligence and Machine Learning as it transitioned into a fully digital platform by 2019.

Narayan Gangadhar, Chief Executive Officer, Angel Broking Ltd, said, “We have witnessed a growth in revenues after digital transition with our tech-led platforms. We are also in the process of building more products and services, using our deep technology skills, that will widen the scope of offerings to our clients. To effectively communicate this to our clients, we are repositioning ourselves as Angel One.”

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