Bajaj Markets, a digital marketplace under Bajaj Finserv Ltd., has announced its integration with the Open Network for Digital Commerce (ONDC), marking a significant leap in India’s digital commerce landscape. With this move, Bajaj Markets becomes a buyer network participant on the ONDC Network, enabling its 16 million-plus users to seamlessly access and purchase electronics and appliances directly through the Bajaj Markets App and website, alongside its comprehensive suite of financial products and services. This integration significantly broadens Bajaj Markets’ offerings, now featuring over 1.5 lakh SKUs of premium electronics and appliances at competitive prices, further enhancing the customer experience and convenience.
Ashish Panchal, Managing Director and CEO of Bajaj Finserv Direct Limited, highlighted the strategic importance of this development, stating, “With 90+ partners and 140+ financial products and services available on our platform, Bajaj Markets continues to witness steady growth in app and website traffic. This integration connects consumers of Bajaj Markets with sellers on the ONDC network. It allows our 16 million+ traffic to access ONDC’s decentralized network, offering a wide selection of premium electronics and appliances, along with flexible financing options. This integration marks a significant step in leveraging India’s Digital Public Infrastructure to accelerate digital commerce and transform customer experience.”
Vibhor Jain, Acting CEO and COO of ONDC, also emphasized the transformative potential of this partnership, saying, “Bajaj Markets joining the ONDC Network marks a significant step in redefining how financial services and commerce intersect. As a front-runner in the financial sector, Bajaj Markets is poised to unlock new opportunities by combining deep credit expertise with seamless digital commerce, empowering consumers to make smarter purchases, access flexible financing, and build stronger financial journeys. This integration reflects the transformative potential of open networks in enabling businesses to engage, learn, and co-create value.”
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Bajaj Markets has evolved from a fintech platform focused on uniting financial service providers and consumers to one of India’s largest digital platforms for financial products, services, and now, electronics and appliances. The integration with ONDC not only expands product access for its users but also leverages India’s Digital Public Infrastructure to accelerate the penetration of retail e-commerce. As ONDC continues to revolutionize digital commerce with its decentralized, open network model, the entry of Bajaj Markets is expected to drive significant traffic and boost the adoption of digital commerce in India, especially in the high-value electronics segment.
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