Emirates NBD, a leading banking group in the Middle East, North Africa, and Turkey (MENAT) region, has partnered with Pine Labs, a prominent merchant commerce omnichannel platform. This collaboration aims to provide companies across the region with the latest and best payment solutions, significantly enhancing digital payment systems for both online and in-store transactions.
As part of its ambitious growth plans, Emirates NBD is leveraging Pine Labs’ Credit+ platform to offer its corporate and institutional clients state-of-the-art merchant acquiring processing solutions. The rollout will begin in the UAE and subsequently extend to the Kingdom of Saudi Arabia and Egypt. This move underscores Emirates NBD’s commitment to aligning its strategic priorities with the evolving needs of its customers.
Ahmed Al Qassim, Group Head of Wholesale Banking, Emirates NBD, said, “As a leading bank in the region and a key driver of digitalization in the banking industry, aligning our strategic priorities with our customers’ evolving needs is a core priority for us. Our partnership with Pine Labs will enhance our merchant acquiring services, providing our corporate and institutional clients with cutting-edge technology and innovative payment solutions.”
He added, “This expansion ensures we continuously offer a comprehensive array of value-added options for their payment needs. We are dedicated to empowering our clients in a rapidly digitizing world and remain committed to supporting businesses on this journey.”
Pine Labs’ extensive experience with leading banks and brands, combined with its end-to-end capabilities in stored-value solutions, in-store payment solutions, online payment gateway solutions, and robust fintech infrastructures, makes it a formidable partner. This partnership reflects Pine Labs’ status as a truly omnichannel platform for banks, merchants, and enterprise customers.
“We are excited to partner with Emirates NBD, Dubai’s largest bank, and deliver to them a robust end-to-end solution for in-store and online merchant acquiring. Credit+ is the go-to solution for modern banks looking for a top quality, API-first full stack tech integration to enhance their credit offerings. This Acquiring Processing platform, Credit+ is built for scale and is already live in more than 20 countries,” said B Amrish Rau, CEO, Pine Labs.
Emirates NBD and Pine Labs’ collaboration is set to revolutionize the payment landscape in the MENAT region, providing businesses with innovative and efficient payment processing solutions that meet the demands of a rapidly digitalizing world.
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