“In line with our customer-first policy and as the market leader in this segment, insurance felt like the logical next step in providing consumers with excellent after-sales care for their phones. The plan, from purchase, to claim, will be completely integrated into our online platform…” said Ravi Garikipati, Senior Vice President and head of Fintech, Flipkart.”Both the companies are starting with the complete mobile protection plan (CMP), ensuring value for millions of customers,” said Tapan Singhel, MD and CEO of Bajaj Allianz General Insurance Co.
Reports reveal that around 36 percent of mobile phone users in India have smartphones. Majority of the customers are worried about damaging their screens or theft of their phones.
Flipkart added that the insurance will be valid for a year and cover accidental, screen, and liquid damage along with theft of the protected mobile phones.
Interest buyers will be able to buy the insurance-powered CMP plan at the time of buying the mobile phone for Rs 99 onwards. After submission of the details by the customer at the checkout, the policy will be activated from the day of delivery.