Optimizing use of digital channels significant to combat COVID: Ankit Agarwal, Alankit Ltd

The profound humanitarian ravaged of the life-threatening Coronavirus pandemic carries with it the potential weapon to fishtail the economy globally. As foreseen, the way ahead is highly unstable, edged by a medical emergency and the growing imbalance between supply and demand in the economy worldwide. Considering the reverberation of effects caused by the deadly virus, the small & large businesses are witnessing an unimagined downfall. Businesses, the financial nerve of the nation, are operating with considerably reduced staff and minimal resources leading to a drastic transformation in the landscape of how businesses function.

Ankit Agarwa
Mr. Ankit Agarwal, MD,Alankit Ltd

In the wake of the history-changing infection, Alankit plays a role of systematic stabilizer by curtailing employee and client travel, suspending mass gatherings, implementing Home-based work policy, encouraging the use of digital channels, and restructuring interaction policies with vendors.  The infectious COVID-19 has compounded the intensifying need to adopt digital practices to serve customers and Alankit is an outlier in the demanding situation to serve its customers online around the globe without any disruption.  The Company stands promising in the challenging circumstance by integrating digital platforms for all its service offerings in the financial segment. Business operations in Demat & Trading, Insurance, and other investment sources in the financial model are being served through various apps and remote web channels.

To ensure the rising panic turns out to productivity, Alankit is offering its Trading, Insurance, Depository, and other major financial services through a series of digital modes – mobile apps, easy-to-use web channels, customer care helplines, etc. Alankit has been encouraging widespread use of digital and virtual channels. To ensure its customers consider the ubiquity of digital modes to access services through multiple options it offers, it has been providing tutorials online and by phone & other remote options for the convenience of its customers. The company personnel continue to ask customers for their valuable feedback to possibly enhance its digital channels of offering services to gauge a fit in the current circumstances. In the unprecedented situation, the Alankit officials constantly take feedback from customers and reinvent solutions to address the challenges faced by them.

The idea against the optimum use of technology as the situation demands is to deliver a seamless experience to its global clients and business partners through safe and secure digital channels in the current fraught environment.

The global pandemic that is changing the lifestyle and impacting the business landscape, Alankit takes it as a perfectly-timed opportunity to strengthen its relationship with customers by optimizing on the effective use of digital channels.

Views expressed in this article are the personal opinion of Ankit Agarwal, Managing Director, Alankit Ltd.

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