Samco Mutual Fund launches campaign to promote Stress-Tested Investment

Samco Mutual Fund

Samco Mutual Fund launches a brand campaign to promote the mutual fund’s Stress-Tested Investment framework called ‘HexaSheild’, a strategy that will pick investments that survive in various stressful situations and generate long-term risk-adjusted returns.

The campaign aims to showcase how Samco Mutual Fund puts each of the businesses through a series of six tests defined by SAMCO’s proprietary HexaShield frameworkand only businesses that pass the HexaShield test shall form a part of the investable universe.

Chirag Joshi, Chief Marketing Officer, Samco Group said, “We are extremely proud to launch Samco Mutual Fund’s first brand campaign that also depicts the core investment philosophy of our mutual fund. We had a very clear focus to create a very sharp and distinct positioning in this space which is already cluttered. Considering India’s first stress tested investing using our Hexashield Framework that we have developed, we wanted to show how stress testing is done for consumers’ safety for other products then why not for their investments? At the same time, we also wanted to communicate the whole concept in a format that is not only easily understood but is also memorable.”

Also Read: Federal Bank, OneCard partner to offer mobile-first Credit Card

Storyboard brief: The TVC primarily takes the example of a new car that is being crash-tested for a vertical car crash at great heights, assess the impact on the car and test the deployment of airbags ensuring the safety of the driver. The TVC showcases engineers testing various aspects of the car before they crash-test it to reveal the impact of the accident and the successful test of the car crash. This car-crash test draws a parallel to Samco’s HexaShield framework where the mutual fund will stress test each investment before including it in the portfolio.

The narrator in the background says, “Itni stress testing aapki safety kiliye, Kuchaise hi hum stress test Kartehainaapki investments ko.”

"Exciting news! Elets Banking & Finance Post is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest insights!" Click here!

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram & Pinterest.