Cashfree Payments, India’s leading payments and API banking company, announced the launch of ‘FlowWise,’ a payment orchestration platform. This safe and cutting-edge payments orchestration platform, built in-house, enables Indian enterprises to use different payment aggregators with a single integration and efficiently route funds to diverse partners based on unique requirements in real time. This announcement is consistent with the company’s goal of extending its client base while strengthening its product portfolio.
Cashfree Payments has launched a new and industry-first idea of self-hosted payments orchestration with FlowWise, allowing payment administration to occur directly on the merchant’s infrastructure. It is India’s first cloud-native orchestration platform, with the goal of increasing success rates by up to 10% and reducing processing costs by up to 40%. The self-hosting aspect of FlowWise reduces security issues, making it one of the most secure, scalable, and cost-effective merchant solutions.
Akash Sinha, CEO and Co-founder, Cashfree Payments said, “We are proud to introduce ‘FlowWise’, India’s first self hosted payments orchestration platform. This launch aligns with our vision of creating fintech solutions that will help build strong and successful businesses. FlowWise will assist merchants to reduce payment processing costs up to 40% along with enabling them to provide a seamless checkout experience. We are confident that ‘FlowWise’ will become the top choice of business owners especially internet merchants, given its easy integration and high success rates. Designed and developed inhouse, this offering showcases the technological prowess of Cashfree Payments, incorporating cutting-edge AI and ML.”
Addressing the technological excellence behind the groundbreaking product, Ramkumar Venkatesan, CTO, Cashfree Payments, “This is a powerful no-code and user friendly payment orchestration platform that serves as the central intelligence for a merchant’s payment infrastructure. Our engineering and data science teams have implemented top-tier machine learning algorithms to provide a secure and robust orchestration experience for businesses and end customers. One of the best features of this product is that it simplifies the complex integrations and operates within the merchant’s infrastructure—an industry-first offering.”
Unlike other available solutions, FlowWise incorporates a multi-armed bandit’ classifier, which improves decision-making capabilities and increases success rates by up to 10%. It regularly evaluates even payment gateways when end-users have poor outcomes in order to improve dynamic switching and obtain a higher success rate. Because of the dynamic nature of downtime and success rate fluctuations, it is critical for the system to adjust to changes as quickly as feasible. Overall, it provides a comprehensive solution that synchronizes internal and external systems, allowing merchants to set up and adjust payment procedures for successful transaction processing. FlowWise also allows businesses to employ threshold-based routing, which allows them to define rules to switch routing when the success rate of a specific PG falls below a certain percentage, giving them more control over their payments to businesses.
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