PayU, twid partner to announce over 4000 crore loyalty points for merchants

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PayU, online payments solutions provider, has launched ‘Pay with Rewards’ initiative, in partnership with twid, India’s first reward points-based payment network.

This is India’s largest online aggregation of loyalty programs across brands. The initiative will help the consumers in paying for up to 100% of their purchases through rewards and loyalty points just by By aggregating loyalty points and alternate currencies of multiple brands on a single platform.Consumers can use Flipkart SuperCoins, OlaMoney, TimesPoints, banks on NPCI’s nth Rewards platform, airline miles, bank reward points, and others, across different merchants, at checkout to settle their full bill amount.

Rishi Batra, Co-Founder, twid says “We are very excited to partner with PayU and contribute large business to their merchant partners through “Pay with Rewards” payment method. This is just the beginning and we envision aggregate over INR 18,000 Crores worth of Reward Points only in India through our upcoming partnerships with banks and brands as point issuers.”

Nalin Bansal, Chief of Corporate Relationships & Fintechs NPCI, said, “NPCI has developed nth Rewards as one of the most robust loyalty management platforms not just for banks but also for the emerging space of fintechs and startups. In order to make consumers’ shopping experience more rewarding, we have introduced the unique functionality of paying online merchants with nth Reward points through our partnership with twid. We at NPCI, will continue to innovate around payments for our customers and on the other hand, our merchants will benefit from millions of our captive consumers”.

Commenting on the initiative and partnership Mohit Gopal, Senior Vice President, PayU India said, “As a leader in the digital payment space, PayU aims to be at the forefront of bringing innovation, and accessibility to merchants and consumers alike. Through ‘Pay with Rewards’, merchants can drive value, improve retention, acquire new consumers and reap the benefits of the loyalty economy. We are very excited to partner with twid to bring this latest innovation for our merchants.”

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