HDFC Bank launches ‘SmartUp’ service for startups


HDFC Bank has announced its banking solution scheme ‘SmartUp’ to support the startup sector of the country.  This service has been launched by the bank in association with Zone Startup India (ZSI), a startup accelerator based in Mumbai.

SmartUp is designed to provide overall banking solution to the startup sector. It includes providing banking solutions, advisory, forex services and each and every tool that can serve the startup business to help it grow successfully.

“The startups in India are in need of partners who will be with them from the very beginning of their entrepreneurial journey in creating solutions that evolve as they grow,” said Smita Bhagat, Branch Banking Head (North) and Co-head, ecommerce, HDFC Bank.

SmartUp is a pan-India project and it will also be available in tier-2 and tier-3 cities that are emerging as startup hubs. “This service has been created after working with them to understand their requirements and will be available across India, even in tier-2 and 3 cities which are emerging as startup hubs,” she added.

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